The Best SEO for Attorneys – Search Engine Optimization For Attorneys

The Basics of Attorney SEO

Search optimization has been proven to be key for all businesses, including attorneys. Similar to any other business open to review, attorneys are also subject to reviews from previous clients. For this reason, it is important to ensure you are using the best strategies to optimize your ranking on search engines. There are a host of different strategies that can be used to accomplish this. All of the strategies are 100% organic and involve the natural optimization of your firm. These strategies will also help cater to the specialty your law firm majors in. This will also help drive natural traffic to your site as well.

The best SEO for Attorneys

The best SEO for Attorneys involves finding keywords to use in your legal site articles relevant, having good traffic volume, and having a low level of competition. The SEO goal is to create keywords rich quality articles that can bring you high organic traffic and attract potential clients.


The first tip is to use location-specific keywords. For example, many users are searching for an attorney specifically in their area. This is one of the best ways to narrow the possible results. This comes in handy when your firm is within the location radius of the user. This is one of the most powerful tools for driving web traffic. This strategy can be put into use by tagging the location of the firm. For example, “New Haven Divorce Attorneys” would be a good SEO. Using the location, you are more likely to receive users interested in a local attorney.

The second tip is to use more specific titles. For example, users will not search for “lawyers.” Users interested in services are highly likely to specify exactly which type of attorney they are looking for. This will help narrow the result and ensure that users find the lawyer they are looking for. By specifying which type of attorney you are, you will receive more interest that leads to actual business. Some examples are divorce attorneys, estate attorneys, personal injury attorneys, and corporate attorneys. These attorneys have their own set of skills and strengths; therefore, it is important to specify exactly what you deal in.

Let us do research right now.

For example, let us test the word: “attorney.”

Go to the Semrush magic keyword toolOpens in a new tab. and type “attorney”:

bankruptcy attorney
Volume : 49,500
KD: 80.5 (100 is very hard to rank and 0 it is easy to rank)

divorce attorney
Volume: 40,500
KD: 81.87 (100 is very hard to rank and 0 it is easy to rank)

For example, the best keyword to rank for is:

family law attorney
Volume: 33,100
KD: 59.67 – easier to rank for.

how to rank Attorneys for SEO

The third tip is to utilize keywords that lead to a business connection. When users are ready to make a business connection or purchase, certain keywords hint they are eager. For example, utilizing keywords such as “best attorneys in New York City” has proven to attract users to your firm effectively. This is one of the surest methods for keeping users interested and contacting your firm. These are known as high-intent keywords. High-intent keywords are some of the best methods used in SEO today. A low-intent keyword often asks a question. It is recommended to use high-intent keywords instead of low-intent keywords for the best results.

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Attorney SEO (Tips and Main Strategies for Success)

There are online tools that can be used. These online tools suggest keywords to use. Some of the main statistics they show include cost per click, search volume, progress, and more. These tools are proven to be helpful for attorney SEO. These methods and strategies are used by some of the most successful firms in the country.

Please try and do research right now – type your domain:

Using content to boost your SEO ranking as a firm is also a powerful and effective strategy. The goal of SEO ranking is to keep your firm as relevant as possible. By creating and posting high-quality content, you immediately boost your rank. This will help your firm connect with clients and other partnerships in the future. Content full of high-quality information will prove to your readers that you know how to help them with their legal endeavors. The other factor to consider is that blog content can be helpful on your webpage as well.

Creating blog content that drives a message to your client is important. Clients that are further along the process may have specific questions they want to be answered. For this reason, it is essential to include detailed information that could help users. Some answers to general questions such as “what does a divorce attorney do” could be very helpful in generating interest in your page. Covering a wide range of questions from beginner to advanced will guarantee your clients have an easier time finding your page. However, all of the content should be relevant to your firm. For example, if you are an estate attorney, all information should be relevant to estates.

Blog content is a great opportunity to include long-tail keywords. Long-tail keywords are essential when ensuring that your content matches with common questions regarding your firm’s specialty.

The next step is to select a niche category. A great platform to do this is Google My Business. Google My Business is a feature that is used to help list your firm on local pages.
Small amounts of information, as well as reviews, will show up there. This is a great strategy for ensuring that your firm is included in local searches for clients in your area. One of the strongest components of a successful firm is local clients. Local clients spread the message to their friends and family. By spreading the message, more potential clients become aware of the services your firm offers. If your firm receives positive reviews, this also helps. Good reviews are a great driving force for success, especially when listed through Google and other popular search engines.

When using search engines such as Google to help your business, it is important to list your business as specific as possible. For example, if you are a family lawyer, it is important to specify this. Using the general label of “attorney,” it is possible to get lost under this title. Instead, try to list your firm under the specialty of your offer. This will improve your chances of being found by the right clients.

Building strong backlinks and marketing is the best way to ensure your firm stands strong long-term. Building a solid foundation with backlinks, advertisement, and marketing is key for long-term success. Like any other business, law firms can experience peaks and valleys; however, the business flow must be consistent long-term. Strong backlinks enable law firms to achieve this.

Below you can check backlinks for free:

You can use the SEMRUSH platform for 7 days for free. Opens in a new tab.

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