The vast advertising world consists of creativity-based ideas that enhance a particular product or a company’s business productivity. The right kind of advertising ensures that a product has reached the correct public; different approaches are incorporated to achieve that. As technology advances, new angles are added to boost a company’s sales, including an innovative gaming technique in the marketing world. Friendly competition exists among renowned brands, but recognition can be achieved if advertisement strategies are based on technological versatility.
What is the #1 Way a Company Can Be Successful With Social Media Marketing?
The best way for a company to succeed with social media marketing is to create content that engages readers. Quality content can draw more attention that users share with others and help the company achieve greater brand exposure and better customer reach.
Content marketing represents creating and sharing online material such as blogs, videos, and social media posts. If your company writes a practical guide or educational product review that can help people on social media build a relationship with your company. That educational content provides the audience with learning new things, including courses, tips, and studies cases. Your company can produce interactive content that encourages connecting people participating in it, such as quizzes, games, competitions, etc.
Content can be photos or videos except for text. Did you know that the human brain processes an ordinary image 60,000 times faster than text? Usually, 40% of people react better to visual information than plain text. The best social media content marketing method is to create the perfect combination of plain text, photos, and videos.
If your company finds an original way to connect with customers and produce regularly engaging content, it will be a proven recipe for success with social media marketing.
Let us now see some examples of how to stand out from the crowd and make a new marketing concept.
Gamification is a new way of marketing.
Gamification is a concept that a company adopts to advertise through game-related approaches. Gaming marketing allows promoters to have their name or product featured in the world of digital games.
Business Marketing Game is a marketing approach where marketers combine ads and games (gaming elements incorporated into a non-gaming context ). Nowadays, many advertising companies have been pursuant and creative in combining ads and games. It involves gaming elements incorporated into a non-gaming context to expand engagement levels and find new ones to increase sales. For effective strategy and business enhancement, different marketing platforms use the concept of gaming to attract people and other enthusiasts.
Products are being pleasantly advertised in a non-old-fashioned, appealing way. Companies who aim to engage customers and bring in prospective clients from all over the place borrow this strategy, as gaming unifies individuals and, therefore, positively promotes business. They grant an opportunity to engage the target audience through a gaming experience. A typical example of marketing gamification includes websites, content, or draws where participants win prizes.
With the changing domain of technological aspects, businesses, cultures, and so on are directly affected by how the majority receives marketing. Because of this transformation, marketers must revive their stances and step into a new area to increase their investment return. Gamification marketing is a new concept and has been around since 2010. This was when the term entered professionally into marketing, entering most advertising establishments. Small business owners are well acquainted with the fact that even the top marketing firms and members sometimes need a lift in motivation as their ideas become monotonous over time. Therefore, adding gaming is a non-threatening and productive way to motivate staff and sales. Additionally, different advertising companies such as sales, website and customer support, graphics, publicity, and marketing are not linked as these departments usually work independently. Still, marketing gamification acts as a bridge and unifies the departments of a company.
Standard techniques such as competition, ranking lists, rewards, scores, and incentives are used in the gamification process to connect consumers through a mobile device. Consumer-oriented games have allowed companies to build loyalty, create connections, and give customers a reason to return to the company after receiving incentives. This novel concept benefits international companies and brands because of video games and smartphones’ global reach.
Below are a few international brands that have proudly attained global customers by incorporating marketing gamification.
M&M’s
This is a classic example of gamification. In 2013, M&M launched a game for its Pretzel marketing campaign. The users were given giant candy graphics and a small pretzel. The task was simple: find the hidden pretzel. The benefits were vast. The brand boosted engagement, inviting over 25000 likes on the Facebook page. The concept allowed fun engagement and also upgraded M&M’s sales.
Nike
Nike also marketed a campaign called NikeFuel. In this game, users compete against each other using physical activity. An app notes the actions and user performances and converts them into points. NikeFuel unlocked unique trophies and rewards after the users reached a designated level. This allowed the brand to be highlighted on social media, as results were shared on social media accounts.
Starbucks
One of the well-known brands, Starbucks, also followed the trend. My Starbucks Rewards used a gamification technique to transform the user’s loyalty program card into a more rewarding one. This way, customers gain stars and points after every purchase, which can be later compensated for free drinks and food items.
Domino’s
Domino’s launched an app that uses gamification techniques as well. This app has been accessible worldwide, gaining customers worldwide. Through this app, consumers can customize pizza by adding their choice of toppings and placing them in the oven for baking. This increased sales and engaged the audience.
The usage of gamification in marketing strategy poses a series of benefits. The advertisements only focus on the required matter using this technique ial rather than browsing through redundant material. The internet is crammed with unnecessary content, and people’s attention spans are low. This approach will allow the company to stand out and differentiate the brand from others. It also generates demand by showcasing the latest products, discounts, vouchers, and offers using a virtual gaming experience. This also allows consumers to win incentives and rewards at the end. Everyone loves to win something, and this can be a great initiative to grow an email list and send an offer to game participants.
A fun way to interact
Gaming always brings users excitement and enjoyment. It is a new form of entertainment, and incorporating business strategy through gaming is a sensible approach.
- Engage
Unlike conservative advertisements, this is an ideal method to engage gaming enthusiasts and potential consumers. Users of this category are provided with both options, and engagement can be garnered proactively from these users. This is a marketing win for companies. Businesses can display their ideas and brands creatively throughout the user’s time interacting in the game. - Affordability
Most marketers claim that conventional promotion methods, including television, radio, and newspaper, are expensive. The wider the brand reach, the more expensive advertising is. However, the gaming approach is less costly as smartphones are accessible, and the software required for the purpose is also handy and can be developed quickly.
- Wide market reach
A business marketing strategy is not always specified to a single age group. Gamers are present everywhere and are multi-generational. According to research conducted by Forbes, 42% of the entire gaming revenue came through mobile gaming. The market is vast and varied. The target market may include individuals of all races, origins, and preferences for a specific product, making it easier and more convenient if gamification is applied.
New gaming marketing strategy hires will need the upper hand in apps and software development. They also need to have insights regarding quantitative results, evaluate data, research thoroughly, draft engaging media campaigns, and conduct market research.
Learn more about authors in Nimblefreelancer's team biography page.
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