For example, you are a freelancer blogger. You have a website, and you want to have huge traffic, excellent website statistics.
One of the important website statistics is bounce rate.
What Does Bounce Rate Mean in Google Analytics?
The bounce rate in Google analytics represents the percentage of single interaction visits to a website. For example, if the user opens a single page on the website and then exits without visiting any other page, the bounce rate is 100%. Bounce rate can be calculated as single-page sessions divided by all sessions.
Now, we know what bounce rater means. Let us see how to use this information and how to look at the numbers. So, what is considered a high bounce rate in Google analytics?
What is the high bounce rate?
By definition, a high bounce rate is any rate above 70 percent. Usually, websites with bounce rates up to 40 percent have low bounce rates, up to 55 percent average bounce rate, and 55-70 above-average bounce rate.
Now, many webmasters will start to panic because their websites have a bounce rate of 90%. There are a lot of wrong opinions that a high bounce rate is terrible for your website. But, Google and smart webmasters know that a high bounce rate is not always a bad thing.
I will give you an example.
You wrote the article “How to fix Google Chrome black screen.” You presented steps on fixing the problem, image solution, video solution and created an excellent article. So when somebody has a problem with Google Chrome’s black screen, he or she will visit your website, see the answer, close your page, and fix the problem in Google Chrome. The visitor will not intend to read all your articles because they have a problem and want to solve it. You can be rank number 1 in google search for the “How to fix Google Chrome black screen” term. But, this article will have a high bounce rate, maybe above 90%.In this case, it is normal.
Is a high bounce rate good or bad?
A high bounce rate can be a normal or bad thing for website success. When a website has a technical error, slow loading, or low-quality content, in that case, a bounce rate is high, and it is a bad thing for website success. If single-page sessions are expected, and the website articles are response posts that help answer the particular question, then a high bounce rate is normal.
Let us see what google thinks about a high bounce rate:
Is a high bounce rate always bad? A high bounce rate is always bad if we have a landing page and we want to make the conversion. However, if the website owner has “response articles,” single-page sessions are expected; it is a normal thing.
Let us go deeper now. Which conclusions can we make using bounce rate?
What does a high bounce rate indicate?
A high bounce rate can indicate:
- Excellent response post, where single-page sessions are expected, and a high bounce rate is normal.
- Slow loading page. Visitors may get fed up and leave.
- Low-quality content. Visitors do not read the content.
- Click-bait headlines –Misleading Title.
- Blank page or technical error
- The page is not mobile-friendly.
High bounce rate and excellent response post
In this case, google analytics will show a high bounce rate but several minutes average time on the page.
If I see that my article has a high bounce rate and less than 30 seconds is the average time on the page, I usually have a problem with that article. In that case, I am trying to change content, make it more engaging, with few interlinking links created based on the topic.
Using average time on page, organic page views, and bounce rate, website owners can easily figure out traffic problems.
How to reduce the high bounce rate?
A high bounce rate can be reduced on the website only if visitors decide to go to another page after reading the landing page’s content. The website owner can reduce the bounce rate by adding a few links with a call to action in a website post, better formatting article content. For example, if the website owner adds 20 lesson courses on the website, visitors will go to another lesson page after each lesson, and the bounce rate will be low. Of course, all technical errors, slow speed page error, non-mobile-friendly website pages, etc., are errors that each website need to correct to have a better position ranking and lower bounce rate.
The biggest problem in the industry is the high bounce rate of landing pages. In that case, the website owner needs to create several landing pages with different colors, links, call to action text, design. After a lot of testing, the best page configuration can be made. This sounds easy, but this is a very complicated and costly task. However, there is no magic formula on how to lower the bounce rate of the landing page.
On my website, I do not write long or short articles. My only task is to share my knowledge and experience in an easy and precise way. This is all.
Learn more about authors in Nimblefreelancer's team biography page.
