Many freelancers start their business as drop shippers, digital product promoters, like people who create ads. Let us analyze one type of marketing, interrupt marketing.
What is Interrupt Marketing?
Interrupt marketing is the practice of promoting a brand or product by sending bound-to-watch ads, promotional videos, messages, or e-mails. Interrupt marketing is usually denoted as an annoying version of traditional marketing because of “interrupts” a viewer’s attention.
Some of the major interrupt marketing tools include:
- Mail Campaigns
- Telemarketing calls
- Email campaigns
- Television & radio ads
- Interstitial or transitional online ads
- Pre-roll ads
A completely new, evolved wing of interrupt marketing is discoverability marketing. Discoverability marketing means offering people products based on their purchase or browsing history.
Is it useful?
Interrupt marketing is like forcing someone to eat, even when they are not hungry. This isn’t always beneficial. However, several times viewers might get interested, but mostly nobody likes interruptions. Apps come with a premium subscription to avoid any buffering or interruptive ads.
It’s an annoying practice of promoting different services and products on the digital platform.
Can they ever be beneficial?
Imagine you are watching a movie, and suddenly a pop-up regarding a social cause or something useful comes up. Many times these pop-ups increase awareness and keep people reminded of certain things. For example, a hygiene campaign ad between the movie or series will surely be informative and give a bite of information to the completely uninterested audience in a vital subject. These are annoying but sometimes a necessary evil to deal with.
Types of interruption marketing
With millions of users worldwide, Facebook is one of the most crucial parts of promotions nowadays.
Cold call
Making unknown calls to promote business is a cold call. It works!
E-mail Spam
Yes, spam is ignored, but at least you go through them once while cleaning your spam box!
Direct mail
Mail to the interconnected networks is another significant way to promote a service or products.
Telemarketing
Television ads are the most promising medium to promote a brand or service. It’s the oldest and most widely accessible medium to communicate the use and reach the audience.
