There is a lot of measurement in advertising. Webmasters measure everything, page views, organic traffic, earnings, bounce rate, etc.
But what is the best measurement for earnings in digital marketing?
What is EPMV?
EPMV or Earnings Per Thousand Visitors is an advertising metric and represents earnings per 1,000 visitors. EPMV or session earnings shows how much money a publisher can earn for every 1,000 visits to his website. The EPMV range is from $2 to $60 based on visitors’ location, content niche, website authority, and quality. The average EPMV is $15 from the USA visitors.
EPMV formula
EPMV formula shows that Earnings Per Thousand Visitors we can calculate if we divide total earnings and visitors as follows:
EPMV = Total Earnings / (Visitors / 1,000)
EPMV vs. RPM
EPMV and RPM’s difference is that EPMV calculates Earnings Per Thousand Visitors, and RPM calculates earning per 1000 page views. EPMV is a better metric for publishers than RPM because it compares users and earnings. For example, publishers can have a higher RPM number but lower earnings, while EPMV can not make that kind of mistake.
Usually, website owners use RPM as Revenue per 1000 impressions that estimated earnings for every 1000 impressions website receive. However, EPMV in recent years showed that it is a better metric for publishers.
During some months, EPMV can drop because of seasonality. For example, EPMV is the lowest during January and the biggest during October and November month.
Please go to The Online Ad Revenue Index to check EPMV seasonality.