If you want to open a smoke shop, you need to take certain things into account. Unlike other kinds of businesses, a smoke shop deals in age-restricted items. This makes it mandatory for you to fulfill certain license and permit requirements. Such criteria aren’t needed for merchandising like clothing, hobby showrooms, etc.
After planning the budget and business strategy, you should find out about the specific licensing requisites. The compliance rules also depend upon your location, state, and products that you plan to sell. Post-registration of your business, you have to hire knowledgeable workers and layout a marketing plan to popularise your products.
Glance through the detailed step-by-step guide to starting a smoke shop:
Devise a Business Budget and Strategy
The very first step of starting any business is to plan it out and estimate the related budget. Your plan should define the following things:
- Who will head and lead the business?
- What will be the business’s operating strategy?
- How will you market and promote your business?
- What are the projected revenue and expected expenses of running the business?
- Target market analysis of the business
- The budget estimate and related plan of the business
- Products and services offered
In these above-mentioned sections, you also need to determine how will you arrange the finances for opening up the business and which suppliers do you intend to deal with. While some people opt for a business loan, others use cash to finance a few parts of the business. These things play a vital role in a business plan.
Identify the Required Licenses and Permits
The kind of licenses and permits required is determined by the location you choose and the products you wish to sell. For instance, if you are planning to sell tobacco products, you should have a particular tobacco sales/retail permit irrespective of whether you own a convenience shop or an official smoke shop. This permit is state or city-specific and needs to be secured from related authorities. Like a person setting out to open a smoke store in New York must get an NYC Tobacco Sale Dealer License/Permit from the Consumer Affairs Department of New York.
Similar rules apply if you are planning to start a cannabis retail store. The permit requirements are even more strict in case of a cannabis store. You will have to figure out the legalities from your city or state’s commerce department. Further, the formalities are different for medical stores than other stores that cater to adult customers.
Also, several states and cities place a particular regulation criterion for liquid nicotine and e-cigarettes, called ‘vapes’ collectively. For this too, you will have to learn about state or city-specific guidelines for vape retail sales from the respective commerce department.
In general, the requirements may or may not differ depending upon the state or city where you wish to open the store.
Register your Business Name
After considering the above-stated steps, you can proceed with the registration of your business. As per your suitability, evaluate what kind of corporation fits your idea of a smoke shop. You may want it to be a partnership-based or a limited liability company.
Any business requires registration with the state and the Internal Revenue Service. Usually, it is not possible to get the licenses and permits until the business name is registered. Following the possession of all the necessary registration documents and the employer identification number, then you can go on to fulfill licensing requirements.
Look for an Ideal Location
Finding an ideal location for a smoke shop is an important deciding factor for the ultimate success of your business. There are likely to be stern zonal restrictions because of the nature of the products you are going to sell. This kind of criteria also varies from one city or state to another. For instance, some cities do not allow vape and tobacco retail stores within 500 feet of each other and 300 feet of educational institutions.
While choosing a location, you also need to consider the convenience and preferences of your target audience. For example, a high-end cigar shop will perform better in a modern downtown location or similar area, but a mid-level smoke store which also sells newspapers and coffee would work better at the outskirts of any residential location.
Recruit Knowledgeable Employees
Handling a smoke shop demands expertise and knowledge of the products. It’s recommended that you recruit knowledgeable staff who can assist you well and also extend good customer service.
Promote your Shop
Solely opening a smoke shop won’t earn you money. Your potential customers need to be informed of your newly opened business. As an owner of the smoke shop, you will require effective marketing techniques to make your business work. Below are some of the good ways to promote your shop:
- Use social media promotion tools
- Provide coupons in the newspapers of the local area
- Get flyers circulated to the target audience
- Opt for advertising through vehicle wraps
When you have completed all the above steps, your smoke shop is ready for the launch. Before the inauguration, disseminate the relevant information regarding your smoke shop through print media, social media, and other channels.
Note:
It is important to ask for photo ID proof from customers who come to buy tobacco products. You can lose your business permit if you sell tobacco items to a person below the age of 18, as it is considered illegal in the US. Further, you may be penalized by the legal authorities for not obeying the rules.
Final Tip:
Always promote your business online and in local areas so as to reach target customers.