Marketing has always been the sole of growth for any company, product, or service ever produced or procured. Even if you are creating the world’s best product, but if you are not marketing and advertising it in front of the right targeted audience, it is of no use. But, marketing is not restricted to just one type; it such so much than that. Marketing encompasses several branches like digital marketing, newspaper print ads, virtual marketing summits, TV ads, and even magazine advertisements.
This article would be explicitly learning about a very dignified branch of marketing, namely magazine advertising. Magazine advertising is a section or constituent of marketing that awareness and broadcast the audience about a given product. This is such a massive industry and is responsible for driving millions and billions of dollars worth of sales. Let us learn about it in detail now in the following valuable paragraphs.
Let us start with the definition of Magazine advertising.
What is magazine advertising?
Magazine advertising represents ads that viewership sees, scans, and read in a publication.
Let us understand with an example. Have you seen those weight-loss protein mix ads or the ads published by real estate agencies plastering the pictures of your dream home? Yeah, those are some excellent examples of magazine advertising.
Magazines are economical, trending, and published very frequently; therefore, one of its main sources of revenue after its own sales, of course, is the revenue generated via advertising. A magazine maintains its publishing and other factors by constantly generating revenues via magazine advertising. It is simple, long-lasting, and helps both sides of the parties involved.
Although it generates revenue for both sides, the publications should be very considerate about which ads to print and show in their magazine. Ideally, ads so printed should never be controversial, competitive, and comprising of hurtful sentiments. If this thing is well taken care of, then the revenues so generated could be exponential.
Benefits of advertising in a magazine are:
- Target market.
- Magazines have a long life span.
- Being noticed.
- Opportunities to be seen.
- It’s an affordable print advertising option.
- Reader confidence.
- Spin-off brand benefits.
- Staying power.
You might think that sales of the magazine are the prime source of the publication’s revenue. But that might not be the case always, especially in the starting days of the business. If there is a new publication in town, chances are people will not buy straightaway over other options available. In those days, the publication can cover its cost, pay its employees, and reach breakeven point through magazine advertising revenue. Can you see the brilliant impact now? Sure, you can.
How to get people to advertise in your magazine?
If you want to get people to advertise in your magazine in the first step, you need to create a rate card in your magazine (price packages, format, and cost definition) to include advertising information in your publication and at least to compile a list of prospective advertisers and contact them. The best success magazine owner can make if create personal contacts with potential advertisers.
But what to do if you have a brand new magazine?
If you have a brand new magazine and wonder how to get advertisers for a magazine, in that case, you can offer free ad space limited time. This can be an excellent idea.
Magazine advertisement examples
Magazine advertisement examples show how graphic design in print ads need to be much better than in online ads. See magazine advertisement examples below in the video:
If the publications are varied and considerate about their ad placement, then magazine advertising can also lead to increased sales of the same. Ad placement act as a brilliant mechanism for boosting sales. And the impact is not just negligible, but if done properly, then placement could reap exponential and long-lasting sales and build its name, goodwill, and reputation in the market.
Since a brand can earn enormously from these magazine ads, they hold a strong influence over the publication to manage everything from ad designs, ad copy, and ad placement to even the content placed around the advertisement. In fact, it may surprise you that huge segments of readers have reported that these glossy, juicy magazines are usually about 80% of advertisements, and the rest 20% is the publication’s content. It’s hard to believe, right? But here is the smart play, the advertiser places these ads so strategically that even the ads become a part of the entire context of the page.
Sounds so technical? Let us explain, say if there is an article on “How To Lose Weight in 10 Days”, then the advertiser places
the ads related to THIS genre on the same page. This act creates a connection in the reader’s eyes when they see the ads placed by the side of likewise content.
Also, these advertisements are perceived as quite aspirations and are believed to induce purchasing behavior. The audience so targeted are supposedly elite with decent income levels and good purchasing history. The advertisers tap on the emotions of such a target audience and drive sales success.
Magazine advertising is such a lucrative branch of advertising and is always coming up with creative options to market the products. Sometimes, the products are advertised through features. Let us say you read an article about a day at the spa, and several products are being mentioned; the reader won’t even realize that those are the advertised products and would feel that it all is part of the given context. Such type of articles is valuable for readers as they perform information sharing. Such articles have great potential for pushing a product, and they can advertise these products to millions of readers via their recommendation in these feature articles.
It is no hidden fact that billions of dollars are spent annually on magazine advertisements. Because this is such a massive amount, brands usually have a lot of say in the advertisements and the context content so published. For example, a brand can influence a lot of decisions such as what type of ad they want, what should be written, or which content piece should be placed beside and near the advertisement, and in fact, brands can decide what to not have in the magazine. The brands strategically take such kind decisions, and all this is done to promote their product and boost sales.
Magazine advertising is one of the most powerful marketing tools available, and brands can earn millions in their product sales through these magazine ads. Editors of the publication are aware that because such huge numbers are involved, brands will try to have maximum influence on the advertisements, copywriting. Content so published along with the ad placement. So, this was our take on magazine advertisements; this is such a booming yet evergreen industry and is here to stay for years to come.
In the end, we have one more question:
How much does it cost to advertise in a magazine?
In the USA, the magazine’s advertising cost is between $40 to $200 per 1000 readers. Usually, inside cover pages are about 10–15% less than main ads. Centerfold pages are about 25% less than the back cover. Price is based on ads place and size, number of readers, niche, country, etc.