If you want to become an excellent SEO expert, you do not need to pay for expensive courses or similar. There are a lot of free videos on the Google Webmasters youtube channel.
Here you can learn everything about Search engine optimization. As a freelancer and website owner, you need to know how to use Search Queries in Webmaster Tools.
Below is a video where Maile shares her approach to Search Queries in Webmaster Tools:
In this video, we learned how to increase traffic and ranking using Google SEO tools. Steps are:
1. Step one is to prepare the website’s goals and your target audience
2. Than, we need to sort by clicks in Top queries
3. We need to sort by CTR to notice any missed opportunities
4. In the next step, we need to categorize queries into logical buckets and then track them.
5. We need to Sort Top pages by clicks to find the URLs on our site most visited by searchers.
6. In the next step, we need to sort top pages by impressions to find valuable pages.
You can become an SEO expert, but you need to have an excellent SEO strategy before that. Google team suggests us how we can do that:
Creating an SEO strategy using Webmaster Tools: