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So your competitors are killing you on the search results. What can you do? Well, it won’t be easy, and it won’t happen overnight, but if you can pinpoint all of the places they’re outranking you, you can chip away at their traffic slowly but surely.
First, you need to find all the keywords that your competitors rank for that you don’t. The tool to use on SEMrush is the Domain vs Domain tool. With this tool you can gather all of the organic keywords that up to five domains have search rankings in common for.
Once you have a list of these keywords you can start picking out the best targets to go after with SEO or PPC.
To avoid going cross-eyed staring at a huge list of keywords, you’ll want to prioritize the keywords that are easiest to go after first.
The best way to do that is by sorting with SEMrush’s keyword difficulty metric.
The KD column tells you how hard it would be to outrank the websites currently ranking on the first page. So in this case, how hard it would be to join your competitors and potentially outrank them on the first page of results.
The lower the Keyword Difficulty score, the better chance you have at being able to rank quickly for the search.
But, how can you use this list of keywords to get more traffic??
Well, there are a few options. You can build better content on your site to boost my SEO for these keywords. This means focusing on your on-page SEO elements to line up with your target keyword and acquiring authoritative links. Maybe you need to clean up your on-site SEO to really focus on those keywords. Or maybe you need to build out more content.
In SEMrush there’s a tool called the SEO Content Template, and if you just enter a keyword you want to rank for, it generates a template with suggestions on how to make a piece of content to outrank the current ranking pages.
Another way to steal some traffic is to set up a pay-per-click campaign to target the same keywords your competitor ranks for organically.
Then your ads can direct searchers away from a competitor’s organic results and towards your website. If you want to plan a PPC campaign to target a group of keywords, SEMrush has a tool for that, too. It’s called the PPC Keyword Tool and it’s under your projects section. This tool lets you plan entire campaigns and ad groups around a set of keywords and negatives that can be exported and uploaded directly into an AdWords account.