Finding the Best Tools for Keyword Research
Do you own an E-commerce business and want to get more sales? If yes, then you should focus on using the right keywords. When it comes to getting organic traffic, proper keyword researching is one of the most important things. The right keywords won’t only increase your traffic but they will improve your website’s rankings. The only problem is that most people don’t know the right methods to research keywords properly. So if you want to get better at keyword researching, then this article is very useful for you. In this, you will get a list of 5 best tips that will help you dominate your eCommerce keyword research. So if this sounds compelling, then keep reading.
So you have an E-commerce website, online shop…How to get more traffic?
In the first step, you need to do an analysis.
Let we start – Type your online shop URL below:
If you want to Try to use the SEMRUSH tool for free 7 days with all powerful features!
Keyword research is one of the most powerful tools to optimize your business and eCommerce webpage. Keyword research has the ability to help you create content once you are aware of what the most powerful keywords are. Keyword research is the first step in creating a solid eCommerce page. As with all other ventures, a solid foundation sets the path for progress. Finding the right keywords to use for your eCommerce site will enable you to drive as much traffic to your webpage as possible.
So, for example, your website is amazon.com and you sell umbrellas.
First go to Organic research option and see basic stuff:
Here you can see all organic keywords from your website (or your competition) and statistics.
Let we see for word “umbrella” statistics below:
Now you can see several things but most important are :
Volume: is this keyword popular?
KD: How is it difficult to rank? If KD is 100 it is very very hard to rank for and if it is 0, it is easy.
So your task is to find high volume keywords with low competition.
Keyword research for eCommerce can be broken down into a few categories including search volume, ranking difficulty and search relevance. These are the top three categories to focus on optimal keyword research.
Search volume is defined as the number of users that are currently searching for a specific term. For example, if a keyword is very popular, the search volume will be greater due to this. For this reason, it is very important for eCommerce webpages to take this into consideration when building a site. It is also important to note that there are free keyword research tools. These free keyword tools compile the search volume statistics on popular keywords. High search volume is also an important factor when determining how much competition there is for that specific keyword. For example, when a keyword is very popular, there will inevitably be more competition for it as well. This can work to a webpage’s advantage or disadvantage based on how relevant the site is. Sites with more traffic will have an upper hand when using more popular keywords as they will rank higher on search engines. The general consensus is that if a keyword has in excess of 20 searches per month, it is worth considering for use. This a good rule of thumb as it helps to ensure that searches are productive and relevant.
The ranking difficulty is a concept that involves how difficult it is for a page to be seen with other domains that have more power. For example, a very popular website is likely to be viewed more than a start-up webpage. This is due to natural buzz and relevant traffic over a period of time. There is a high-quality tool that can be used to help make this process easier. The tool is known as Ahrefs. Ahrefs is a keyword search tool that helps to rank overall domain authority. The tool uses backlinks to help rate a webpage’s place amongst other similar sites. For sites that are brand new, it is easier to play it safe. Simpler keywords work best for brand new sites. The domain authority is measured on a logarithmic scale.
Search relevance is also at play here. Search relevance determines if the keyword that works best for your site in terms of availability will be in the same category as the content of your page. For example, if you find a keyword you feel confident in, you must ensure that it relates to the content on your site or else users will be alarmed by this. If your keyword does not relate to any information on your site, it will not help you build a solid reputation online. For this reason, it is important to diligently conduct the proper research into each keyword before adding it to your eCommerce site.
Optimization for Success (Keyword Research for Ecommerce)
The next step is to determine which pages of your site should be used for optimization. Almost all eCommerce sites would agree that the home page and product pages are undeniably the most popular. For this reason, many content creators assume this is where the keywords should be placed. However, this is not always the case. Keywords can be placed in blog pages, category pages as well as images. This adds for a greater chance your webpage will be found by users. It is important to expand the places where keywords fit. By only using home pages and product pages, you limit yourself to the amount of traffic you will receive over a period of time.
Semrush has one excellent tool – Magic keyword where you can type a word and get search volume and keywords ideas.
Let us suggest that you want to sell a “golf umbrella”.
Type that in :
You can see all the questions and all the terms and ideas. Now you need to find the high volume and low competition keywords.
Tips to Ensure Success for Relevant Searches
Another main tip is to use keyword ranking tools in order to document and track success. By tracking the process you are making based upon relevant searches, you are able to gain a broader perspective of the best way to advance. Webpages can be connected to Google Search Console. This is a free service that helps to provide data for your webpage as well as other important benchmark statistics. Tracking the progress of your site is the first step for optimizing your page and business.
Another tip commonly used today is to view what your competitors are doing. For example, if your domain competitor is using specific words, it is advised to check out which ones they are using and how many searches those keywords receive in a given amount of time. The main reason for doing this is to learn from what other competitors are doing and find new and creative ways to rank higher. It is also advised to check where their backlinks are coming from. For example, if they are receiving a lot of buzz around their page, there has to be a reason for it. Researching their backlinks can also spark ideas for guest posts. Collaboration is a strong tool to increase relevant searches and buzz around your page.
The final tip is to use a long-tail keyword. By using longer keywords, you are less likely to be stuck in high volume searches of broad and generic content. Some may argue that these keywords are less popular and will not be searched for as much, however, users that are searching for these words know exactly what they are looking for. This is not always the case for other searches. When users search for broad and generic terms, they can be swayed in many different directions once the search results pop up. To avoid this confusion and loss of focus, it is important to use long-tail keywords. Using cost per click (CPC) for popular keywords can also prove to be a valuable tool as well. Longterm success for any eCommerce webpage is cultivated from a combination of all these unique and innovative strategies.
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5 Tips for Dominating Your Ecommerce Keyword Research
1- Study Your Competitor
One of the best ways to get better keywords is by researching your competitor. With this method, you can easily find out keywords that are profitable and already tested. However, it’s not possible to directly spy on your competitors’ account but you can use some tricks to get some data. The best way to do this is by using Keyword Planner. This keyword researching tool gives you a feature with which you can get keywords ideas and ad group ideas of any URL. You can simply put your competitor’s URL in this tool and get all the keywords he is using to get traffic.
2- Understand You Customers
If you want to get better results with any kind of online business, then you must learn to understand your customers. You have to understand their search intent, so you can get keywords that will bring them into your website. Observe your customers what kind of words they are using to talk about your products and brand. The best way to do that is by running surveys and conducting interviews.
3- Use Pinterest Promoted Pins
For most people, Pinterest is just an image downloading website but if used properly, you can get hundreds of amazing keyword ideas. The best thing about Pinterest is that unlike other social media platforms, it focuses more on sales and retail. This makes it a great platform to search for authentic keywords. You can use your Pinterest business account and try to find new keywords by using the promoted pins. This method won’t only give the main keywords but it can also help you find other related keywords.
4- Use Google
If you are completely new to the business and don’t have any experience, then you can start your keywords researching with Google. Now some of you might be thinking ‘how Google can help?’ Well, you just have to visit Google and start typing about your product, then Google will automatically show suggestions on how to complete a query. To get better results, limit your search to 3 to 4 words. This way Google will only show you the main keywords that people are searching for.
5- Refine Your Keywords
Once you have a list of all the keywords, you should not use them immediately. Before incorporating them with your business, you must check them in a keywords tool. Refining your selected keywords is important as it will help you get the best ones among all. There are many keyword tools available but make sure to choose a reputed one to get the accurate metrics of all the keywords. Here your main goal is to get the search volume of the keywords. Apart from this, the keyword tool will also show you some other long-tail keywords related to the parent keyword. After getting the metrics, you can easily refine and separate the words that have good searches and low competition.
So these were some of the best tips that may help you get better at keyword researching. The best way to find great keywords is by understanding your customers. You should start by identifying what your customers are searching for. If you are confused about what to do, then you can also use DSA campaigns and let Google do all the work. Another great way is by spying on your competitors. If you have just started your keyword researching journey, then you can analyze your competitor’s data to get an idea about the keywords they are using. Hope this article will clear some of your queries and give you some valuable information.