Every single day some people create social network profiles and influence the market. On the other side, if you have another business, you plan to raise money and create new projects.
How to get sponsored?
The first step is to create a brand from your business or personal brand. Your business can be sponsored only if you developed a strong business or media presence, and sponsors can reach a new market. A sponsorship deal needs to be a relationship that will work for you and the sponsor at the same time.
The following steps will help you to get the sponsorship:
1- Look for companies that sponsor other events or activities similar to yours.
That pretty much helps if you are new to get the business deals on the talking terms with other companies to get the guidance or directions like where and how they proceed in their journey.
If we talk about sponsorships, like how renowned companies can sponsor you, then the basic step includes contacting those companies you know working on the same or more or less similar to your work.
That will be the first and easy step you can take and ask for boosting or shouting out. Sponsorship can be in both ways, like monetarily and boosting your popularity so that some other companies reach you out.
Use the research that other companies or institutes have done before you to help give you an idea.
If you are looking for a special event sponsorship for a walk or running event, look at other runs in your area and look at who the sponsors were. This will be a great point to take start from.
- If you have planned to go with the athletic idea, then reaching out the Nike and Adidas would be a great preference.
- If you’re planning for a music event, then it’s quite obvious for you to go to the Radio companies and media studios, etc.
- If you’re planning a pretty food event, consider Gourmet magazine, the Food Network, and other big food companies.
So, how to get a company to sponsor you?
If you are trying to find a way to find sponsors, you need to work in two directions. The first one is to look for individual companies, and the second one is to find specialized companies that research and find sponsors for clients. Both approaches to finding sponsors are excellent.
You can try sponsormyevent.com, helpgetsponsors.com, etc. There are a lot of platforms that try to connect sponsors and clients.
But in this text, we will concentrate on the first approach where you are trying to find the way to ask for sponsorship for the event or your company project.
2- Create a list of potential sponsors
The potential sponsors can be according to your preferences, like the discussed above options. If you have planned for the musical event and so, you must make a list properly after comprehensive research for the potential sponsors. Then contact them to know whether or not they are interested in your proposal.
Make sure to write down your proposal before you contact anyone. The detailed proposal of yours will be helping you to convince your sponsor company.
3- Research every company or person on your list.
The best way to get to the right company or person is to check their background before and then talk to others for more and safer advice. So, in this case, you will be knowing that person or organization before you can ask for the sponsorship.
Below you can see how you can find the right contact email for your sponsor:
Now the question here is how you can manage to ask for the sponsorship?
Your first step is to identify whether in which category of age your audience will be and then which gender will be most likely to attend that event.
Then your next step will be to list out those of the business types or private institutions that you believe would be interested in reaching that audience now,w reach out to the contact person at each of those potential sponsors you have listed below. You will discover that you can find a sponsor for almost any type of event.
Who and how do we target for event sponsorship
Create a sponsorship package to send to the sponsors on your list. Think again over again about how you place your words and your appeal to these potential sponsors. Your goal is to make sponsorship appear to be a win-win business deal; this will appeal to the dealer who will sponsor you rather than as a simple donation.
For example, “we are offering you the opportunity to…” is preferable to “we really need…”. By using this term, you know you will leave a great impact.
Focus on preparing a package that makes it easy for the potential sponsor’s person or organization to review the information and decide. You may even wish to provide some of the information in bullet-point format.
In this video below, you can watch a Google lecture about the whole process:
At the very least, your event sponsorship package should include the following:
- Information about your organization. Remember that the targeted sponsors are businesses or private institutions and will be interested in our organization’s financial aspects.
- Describe the event. Share the general details, the number of people you are expecting, and the attendees’ demographics. Your sponsorship request will be stronger if the target audience is also interested in the potential sponsor.
- Provide a general description of the benefits of sponsorship.
- Ensure that you provide details concerning specific sponsorship levels, the cost, and the rewards for sponsorship.
- In setting your sponsorship opportunities and levels, think about the potential sponsors’ business needs and what will most likely appeal to them in terms of increased market visibility.
- Include a sponsorship reply form and a return self-addressed, stamped envelope.
- Platinum Sponsor: Exclusive sponsorship of TAPA T Meeting, including tabletop display, $15,000.
- Host Sponsor: Exclusively host a TAPA T Meeting at your facility & be the event’s exclusive sponsor.
- Gold Sponsor (up to two available): $5,000 toward the facility, event materials, and catering
- Silver Sponsor (up to four available): $2,500 toward the facility, event materials, and catering
- Bronze Sponsor: Sponsorship of shuttle transportation to meetings, Coffee Break
- Contributor: Donation of raffle prizes, meeting materials, or general giveaways for meeting attendees.