LinkedIn is a social networking site that mainly caters to professionals and job seekers. It provides a platform to present your career profile and connect with relevant recruiters. Yet you may also step out in the world to search for the desired job.
How does LinkedIn actually work? LinkedIn operates on an algorithm based on how you engage with its content and the kinds of jobs you look for. Employers utilize LinkedIn to find suitable candidates for their vacant job posts. Both the fresh college graduates and business professionals with a decade of experience use the site. Besides, you can also run campaigns and post ads to promote your business or professional profile.
Glance through the following details to learn about the working of LinkedIn:
LinkedIn Algorithm and 3 HACKS to Rank Higher
Similar to other social networks, LinkedIn makes use of an algorithm that is constantly updated to provide a great experience to users. Just like Facebook, LinkedIn has a ‘feed’ which lets you go through a daily dose of content. Prior to appearing on your profile, this feed passes through a few rating filters. These filters are designed to identify spam or low-grade content and grant permission to fine content. In other words, what you see on your feed has been accorded a ‘thumbs-up’ by a system bot.
Content Engagement on LinkedIn
When the content appears in your feed, you may engage with it by giving a ‘like’, commenting, or sharing it. Further, you can even hide the content or mark it as spam. Based on your way of engagement and related actions, LinkedIn shows you the content in the future. At the same time, your actions also impact how others receive that content.
Below is a video tutorial how to use LinkedIn:
For instance, if you give a negative response to particular content, the site will evaluate your reactions with respect to others and decide whether that content should be shown to users or not.
LinkedIn’s Human Reliance
While LinkedIn works through the system’s filters, it also depends upon real humans to gauge the content. These people have some control over the content that is presented in the users’ feed. They may also give a boost to a certain content so that it features in the feeds of many users.
Networking on LinkedIn
The core purpose of LinkedIn is to function as a professional networking website. Apart from connecting you with the users you know, it helps you connect with the users your connections are in touch with. Simply stated, it serves as an online mixer where you get a chance to contact the best of the industry professionals and employers. In order to use LinkedIn effectively, you must begin with a well-developed professional profile.
Start with putting up a decent-looking photo of yourself, add a suitable title, and write a profile summary, state your work experiences, skills, and education. Thereon, begin your activity on LinkedIn. Check the site regularly and see what the people of your industry are posting or commenting on. Engage with them. Join groups that align with your interests and job. While your activity increases on LinkedIn, your network will expand and grow in number.
Now below is a video with tricks and tips How to Make a Great Linkedin Profile:
Given below are some important aspects in which LinkedIn helps users:
Building Professional Image
After you have filled in your profile on LinkedIn, you can use it to strengthen your professional image. Besides interacting with your connections by sharing and commenting on their content, come up with your own leadership articles. Express your views on relevant things and happenings related to your job industry.
Before you post, ensure that you have researched well on the topic and also, reply to people who comment on it. In this way, LinkedIn helps users in building their professional persona in respective fields.
Searching for Jobs
If you have made a proper profile on LinkedIn, employers and recruiters are more likely to contact you for the related job post. But besides that, you may also take the initiative and use LinkedIn’s option of ‘letting recruiters know you are open’ under your ‘job interests’. You can also opt for ‘job recommendations’ from LinkedIn.
Another way is to check ‘seek jobs with your connections’. With this option, you can see who works with the companies you wish to find a job at. By contacting these people, you learn about more career opportunities than the ones visible on site.
Employers get similar benefits from LinkedIn as do prospective employees. Here, recruiters can look for candidates with required job experience and qualifications. They may also follow the pages of companies from where they have hired previous employees.
LinkedIn helps recruiters keep track of potential candidates and people looking for a job change. It functions as a search engine and presents appropriate jobs to the job seekers. Alternatively, the employers do the search by using relevant keywords that the suitable candidate would have used in his/her profile. This results in a better reach and link between the potential employee and employer.
Offering Marketing Tools
In addition to networking, LinkedIn also works well for marketing purposes. Similar to Facebook and Instagram, people can post ads on LinkedIn. Here, the ‘Campaign Manager’ is used to run InMail campaigns and ads.
It follows the ‘pay-per-click’ system so that you are charged only when someone takes an action based on your campaign or ad. This makes targeting all the more important. It is recommended that you consider a narrow focus to get effective results. Carry out an assessment of your prominent skills and who will probably need them. Then post accordingly.