There is a lot of measurement in advertising. Webmasters measure everything, page views, organic traffic, earnings, bounce rate, etc.
But what is the best measurement for earnings in digital marketing?

What is EPMV?
EPMV or Earnings Per Thousand Visitors is an advertising metric and represents earnings per 1,000 visitors. EPMV or session earnings shows how much money a publisher can earn for every 1,000 visits to his website. The EPMV range is from $2 to $60 based on visitors’ location, content niche, website authority, and quality. The average EPMV is $15 from the USA visitors.

EPMV formula

EPMV formula shows that Earnings Per Thousand Visitors we can calculate if we divide total earnings and visitors as follows:

EPMV = Total Earnings / (Visitors / 1,000)

EPMV vs. RPM
EPMV and RPM’s difference is that EPMV calculates Earnings Per Thousand Visitors, and RPM calculates earning per 1000 page views. EPMV is a better metric for publishers than RPM because it compares users and earnings. For example, publishers can have a higher RPM number but lower earnings, while EPMV can not make that kind of mistake.

Usually, website owners use RPM as Revenue per 1000 impressions that estimated earnings for every 1000 impressions website receive. However, EPMV in recent years showed that it is a better metric for publishers.

During some months, EPMV can drop because of seasonality. For example, EPMV is the lowest during January and the biggest during October and November month.

Please go to The Online Ad Revenue Index to check EPMV seasonality.

Can you define advertising design? Companies all around the world ensure their work is communicated throughout the globe. Since it is an age of globalization, communication, technical advancement, and support are not limited and confined. The communication gap has diminished, and people have been exposed to facilities, products, and concepts than ever before. As a result of the changing dynamics, every day in our lives, we come across millions of advertisements available on television, newspapers, magazines, and even billboards.

Advertising design meaning
Advertising design is defined as creating and producing artwork, visual content, and written materials organized to broadcast a certain product, service, or motto. They are also called ads, and it involves perceptive and intelligent concepts of graphic designing and visual data organization to highlight a particular idea or a manufactured article. It uses a range of techniques and practices to bring forth philosophies and newly unveiled products to the attention of the public eye for the sole purpose of persuading people to respond in a constructive way towards that targeted product. It uses illustrations, colors, animations, and videos, and the advertising departments and companies are exclusively responsible for this purpose.

What does an advertising designer do?

Advertising designers produce effective campaigns for ads using type, photography, illustration, and color. They work with an agency, group, firm, or organization.

Mostly, various enterprises engage and employ advertising interventions and companies to generate resourceful content on the company’s behalf. There are advertising departments of well-reputed and established companies that offer graphic and visual designing insight in other scenarios. They work under their umbrella to produce adverts through brochures, flyers, and technological apparatus such as direct mails, web ads, and print ads. There are several regulations and parameters to follow and consider in the field of advertising. It usually comprises elaborate lettering and working, captivating artwork, cartoons, figures, graphics, photographs, and symbols.

Advertising designing is typically considered identical to graphic designing. Graphics plays a crucial role because advertising is founded and established on the graphical representation of theories and ideas. Graphic designers are also professional as they exhibit results through their skills to represent a brand. Whereas advertising design consists of two aspects, marketing and the other are design and creativity. Graphic design focuses more on graphics and visuals. Their major role is to create logos, typography, and signs, and they also represent a company or a business. However, advertising is a more converged approach as it attempts to sell a business idea or a product.

Advertisements are generally broadcasted to influence people. It revolves around appealing and engaging the conventional spectators. If a particular product is advertised, certain dynamics must be respected, such as the audience’s nature, sex, preferred inclinations, and age. Regardless, eventually, it all comes down to a captivating strategy, a credible communication power, and an influential implementation of ideas. Hence, designing is the most crucial aspect of advertisements. If the idea and proposal are well-put and the execution has a well-thought layout, then it has an impressive effect on customers, thus, allowing an inclination towards a certain product. However, it is imperative that graphic designing and advertising go hand in hand. The graphics should stand out but at the same time maintain the significance and transparency of the main program. The right graphic can intensify good traffic and augment the likelihood that the audience will buy the product.

Apart from private companies and businesses, governmental and non-governmental establishments understand their philosophies through advertising. They formulate their new policies and strategies that increase social awareness in return. Graphic design that is accurate and appropriate plays a vital role in message transformation. The appropriate and effective use of color is as important as the message. It aids in visual appeal and aims to reach a higher level audience. The right kind of colors, font, and even the symbols used plays an essential role in message communication. The visuals are the backbone of advertisements as they are intentionally planned and engineered to appeal to the general audience’s sentiments thinking directly.

Human beings undoubtedly exhibit strong emotional skills, so just focusing on the intellectual level does not help sell the message. This is where the knowledge of graphics and visual designing kicks in. They twist the content that interests the emotional and intellectual level of human beings. The use of graphics adds significance to the underscoring message and purpose, and this is how they sell the content. No matter what the age or inclination is, the message is mostly convincing if there is designed to it. The symbols and figures used are more prone to persuasion and can do more work than a thousand words. No matter how strong the message is or how many words are used in the advertisement, it is only effective if there is an exceptional graphic design piece. If humor is accompanied by inspiring visual artwork, it is bound to leave a perpetual mark on our minds. This way, the message can reach a larger audience as friends and families are taught about it too.

Marketing and advertising go hand in hand, but there is an additional aspect of psychology that steers the entire direction and notion of advertisements. The psychology of advertisements is the amalgamation of multiple interests and variables that predict consumerism’s psychological trends. Advertisements are billboards, newspapers, or television ads, but it is practically everything we come across. The assignment of products in departmental stores and the coloring and font designing of a certain product and its attractiveness are advertising. The purpose is to stand out and be matchless. The result is based on an individual’s differences, including stimulus, specific partialities, and preconceived notions towards a projected idea. Psychology in advertising means getting to know about people’s characteristics and inclinations and benefiting from their product preferences.

Whenever we go grocery shopping, we tend to buy more things than the listed items; this is where we become the targets of psychological advertisements. We buy more than one item because of a certain slogan or an image; this strategy is known as psychoanalysis. Similarly, another tactic to play with the minds of the audience is persuasion. It believes in comparing attributes and features with the other similar items and allows a certain product to appear notable and first-rate than the previous one. This mainly feeds on creativity and personal intuition. Another one is the advertisement using projection. It focuses on the cultures and lifestyles of a subject. It highlights products that are in comparison to a person’s individual opinion and interest. Lastly, there is a suggestive technique that aids in advertising. They use an individual’s anxieties and stress and make them believe that there is a magic product for them that will counter their negative thoughts and feelings.

The average advertising designer salary is $43000 in the US in 2021. However, the highest-paid advertising designer salaries are above $60K.

Advertising designers may commence their careers with a certificate or a professional degree in graphic design. Additionally, creativity and artistic skills are also deemed necessary for a job in the advertisement, marketing, and graphic designing. Specific skills are required to create engaging content, so there is a particular educational degree to facilitate advertising.

All we talk about is Search Engine Optimization (SEO) & the Creation of Online Presence.

Nevertheless, there exists a real world.

What does ROI mean in advertising?

Return on investment (ROI) in advertising is a digital marketing measure that tells you the amount of return on a particular investment in marketing campaigns relative to the investment’s cost. For example, if you spend $1 on a marketing campaign and earn $3 from the campaign, your ROI is 200% or 3:1.

Businesses and individuals have become engrossed in Digital Marketing and have waved an adieu to the good old Offline Advertising. Local & Small-scale Businesses must gain visibility in the local community. Creative and targeted Offline Marketing is a wonderful avenue to perform the same.

How Do You Measure ROI For Offline Advertising?

ROI for offline advertising can be measured using google analytics to measure web traffic from offline promotions, digital checks-ins, allocating discount codes, creating a strong digital presence, using dedicated email Inbox, tracking phone calls, conduct surveys.

What is a good ROI for advertising?
A good ROI for advertising is above 400%, or 5:1, which means that if you spend $1, your earnings will be $5. However, large companies’ good ROI for advertising is above 50% because they have different goals, budgets, expenses, and tactics to reach the target.

Here is a list of the top six techniques to bridge the divide between Offline Marketing Campaigns and Online Conversions.

1. Use Online Tools Like Google Analytics To Measure The Web Traffic From Offline Promotions:

Custom URLs and Vanity Domains are two of the most amazing avenues to build a bridge between Offline Marketing Campaigns and Online Conversions. In the next step, utilizing online tools like Google Analytics will help you study your Web Traffic generated from Offline Promotions.

Let us quickly understand the definition of Vanity URL.

A Vanity URL nothing but a Web Address whose purpose is to express a Business or an individual’s individuality. It should be memorable, pronounceable, and crisp. A Vanity URL redirects visitors to your established Homepage or a campaign-related Landing Page. Initially, you have to purchase your Vanity URL, and thereafter, you can begin your Marketing Strategy to promote your business.

On the other hand, if you are not willing to buy a Vanity Domain, comfortably go ahead with the Custom URL. The good news is that Google offers a URL Builder Tool to serve this purpose.

Using this, Identifiers can be added to URLs, which will show up aggregate data in your Google Analytic’s Dashboard.

Aggregate Data includes how each visitor managed to find you or their channel of origin.

In this case, it would be offline promotional materials that visitors have come across bearing this URL, such as a Brochure, Poster, Magazine, and Billboards.

2. Use Digital Check-Ins Or A Manual Headcount Of The Attendees At Promotional Events:

Here, we are mainly talking about Local or Small-scale Businesses that interact directly with the clients and customers.

Such close-knitted interactions pave the way to organize events as a part of the Promotional Strategy.

Nonetheless, the efforts and the expenditure to arrange such a gala event will not materialize until you know the Return On Investment (ROI).

As a Business Owner, you should definitely devise a way to measure the result of such an event.

Since we live in an era of high technology, make use of Digital Check-Ins. Alternatively, you can opt for the headcount’s old school method to track the total number of attendees.

One can also measure the success of the Offline Campaign through the quantifiable actions of the customers.

Examples:

–The number of phone calls placed asking for Quotes.

-Scanning QR codes from Posters and Fliers.

-Mailing back a survey.

3.Allocate Discount Codes to the Advertisements on the Non-Digital Platforms:

Are you wondering how to promote your Business/ Company and the options you can opt for? There are numerous options.

• Print Ads in Newspapers
• Magazines and Circulars
• Advertisements on National Radio and TV Stations
• Billboards
• Mailers
• Flyers
• Posters

Similarly, you can create unique URLs, Landing Pages and allocate Discount Codes to the advertisements on the Non-Digital Platforms.

Doing so will give an exact figure regarding Discount Codes’ usage, reflecting an impact on your online traffic and conversions.

Also, offering Discount Codes subtly nudges the visitors/ customers to interact with your Online Store.

4.Create a Strong Digital Presence on Social Media:

Undoubtedly, Social Media has become part and parcel of our daily lives.

If you want to sustain your business, you have to jump on the bandwagon and create an online presence.

After you’ve launched an Offline Campaign, you should put an effort and start creating relevant content for the Social Media Platforms. The users of these platforms will enjoy engaging with and sharing with their circles.

Do not forget to add a personalized hashtag & encourage your new followers/ subscribers to use the same.

Nielson has researched & published that 46% of customers look for more Online Information after coming across an Offline Ad.

5.Decode The Keywords And Phrases Which Triggered An Interest With Your Audience:

Post-campaign analysis has its fair share of fun.  You can utilize numerous tools to decode the keywords and phrases which sparked interest in your viewers, readers, commuters, or listeners.

Interestingly, you can also find out the portions which failed to resonate with your audience.

Accordingly, you should mend the loopholes and strategize your future campaigns.

Did you know that an impactful TV Ad holds power to drive strong traffic?

You can also specifically research  Keywords and Phrases which are popular in your industry to keep up with the competitors.

Makes sense?

6.Conduct Surveys & Customer Correspondence:

Beginning with a Poll on Twitter to a Google Form for recent converts, there are many ways to ask your Clients & Customers about your products, service & Business Model.

Some of the top-notch questions to be included in a Feedback Form are:

“How’d you find us?”

“Where did you hear about this offer?”

Such surveys do the trick after a major Marketing Push.

Overall, some clever planning and plotting, impeccable strategies, and Analytical Tools are enough to gain some incredible results from Offline Promotional Campaigns.

How to reach out to potential clients using email?

Freelancers are always interested in contacting potential clients with their offers in a cost-effective way. Email is used extensively to reach people worldwide. In the year 2014, approximately 196.3 billion emails were sent daily and the number continues to increase. Though email is the ideal tool for freelancers who wish to know how to reach out to potential clients, freelancers should be aware that many emails remain unread. Hence it is important to be able to ensure that the client pays attention to their email, and become interested in their service, to build relationships and get new clients

Freelancers who are just starting their business usually spend a lot of time and effort composing their emails to potential clients. They have to make a lot of effort to ensure that they make a positive first impression using email. Hence the freelancer should understand how people handle a large number of emails in their inbox, why they choose to read specific emails and ignore others. Usually, people form their impressions of others in 100 milliseconds, and they take a similar amount of time to make a decision about the email. If the email appears to be spam or irrelevant, the potential client will never read it. Some tips for creating the right impression are discussed below

Professional email address

Most people ignore emails from free random email ids containing numbers and slang words, they often are automatically filtered as spam or promotions. Gmail or a domain email with name, professional details, should be used. The freelancer should have a professional-looking signature, with his name, email address, and a URL with his portfolio, so that the client can check the work the freelancer has done till date, to decide whether he is the right fit.

Relevant Subject for emails

Most people decide whether they to open the email after checking the name, email of the sender and the subject line. If the subject line is not well written and enticing, it may be incorrectly labeled spam and ignored. The subject line should be personalized to include the company name, and also the topic of the mail. Creativelive has a list of 171 creative subject lines for emails

Personal emails by researching

Before contacting a potential client, it is advisable to spend time researching the client. A freelancer can get information about personal interests and business, by checking the social media accounts and websites of the business and its owner. Sending a personalized message will greatly improve the chances that the business owner will respond positively to the message. Experts also recommend that the freelancer should use the first name of the client while addressing him in the email, instead of the more formal Mr or Ms

Provide relevant information

Though the potential client may open the email if the subject line is interesting, ensuring that they continue reading the email remains a challenge. Hence the first few sentences of the email should have enough relevant information for the person so that they keep reading. The email should have some information on how the freelancer got the details of the business, the services which can be provided for the business, statistical data if possible, with examples of the work/projects completed for other clients.

Keeping email short

Most experienced freelancers have a good understanding of how email is used and realize that potential customers often have attention spans which are short. So they ensure that their emails do not have more than three short paragraphs. The clients are only interested in getting relevant information if they require help for their business. Hence the emails should be optimized for greater readability. The paragraphs should not have more than three or four lines, and long sentences should be avoided to the extent possible. The content should have clear sections with bullet points to make it easier to read. Editing can be used to reduce the number of words to the extent possible, without affecting the impact and quality of the email.

Building Credibility, trust

Often first impressions affect decision making for a long time. Hence it is important for the freelancer to ensure that the person he is dealing with, will trust him. So the freelancer should inform the potential client about his expertise in the specific field so that the client is convinced that he provide the services required and hire him. The email should not be very long and boastful, the prior experience of the freelancer should be enough to convince the client. The end of the email should always end will a call to action, so that the client will contact the freelancer immediately for more details.

For me, sending a cold email to a prospective client is not a good idea.I like first to reach the client to see my blog post or to see my Facebook post or Twitter (using ads). Then I am looking for a lead and send the email. In that case, I can get a success rate of more than 20%.