Nimble Freelancer

Work from home tips. Passive income path.

How to Reach Out to Potential Clients Using Email

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How to reach out to potential clients using email?

Freelancers are always interested in contacting potential clients with their offers in a cost-effective way. Email is used extensively to reach people worldwide. In the year 2014, approximately 196.3 billion emails were sent daily and the number continues to increase. Though email is the ideal tool for freelancers who wish to know how to reach out to potential clients, freelancers should be aware that many emails remain unread. Hence it is important to be able to ensure that the client pays attention to their email, and become interested in their service, to build relationships and get new clients

Freelancers who are just starting their business usually spend a lot of time and effort composing their emails to potential clients. They have to make a lot of effort to ensure that they make a positive first impression using email. Hence the freelancer should understand how people handle a large number of emails in their inbox, why they choose to read specific emails and ignore others. Usually, people form their impressions of others in 100 milliseconds, and they take a similar amount of time to make a decision about the email. If the email appears to be spam or irrelevant, the potential client will never read it. Some tips for creating the right impression are discussed below

Professional email address

Most people ignore emails from free random email ids containing numbers and slang words, they often are automatically filtered as spam or promotions. Gmail or a domain email with name, professional details, should be used. The freelancer should have a professional-looking signature, with his name, email address, and a URL with his portfolio, so that the client can check the work the freelancer has done till date, to decide whether he is the right fit.

Relevant Subject for emails

Most people decide whether they to open the email after checking the name, email of the sender and the subject line. If the subject line is not well written and enticing, it may be incorrectly labeled spam and ignored. The subject line should be personalized to include the company name, and also the topic of the mail. Creativelive has a list of 171 creative subject lines for emails

Personal emails by researching

Before contacting a potential client, it is advisable to spend time researching the client. A freelancer can get information about personal interests and business, by checking the social media accounts and websites of the business and its owner. Sending a personalized message will greatly improve the chances that the business owner will respond positively to the message. Experts also recommend that the freelancer should use the first name of the client while addressing him in the email, instead of the more formal Mr or Ms

Provide relevant information

Though the potential client may open the email if the subject line is interesting, ensuring that they continue reading the email remains a challenge. Hence the first few sentences of the email should have enough relevant information for the person so that they keep reading. The email should have some information on how the freelancer got the details of the business, the services which can be provided for the business, statistical data if possible, with examples of the work/projects completed for other clients.

Keeping email short

Most experienced freelancers have a good understanding of how email is used and realize that potential customers often have attention spans which are short. So they ensure that their emails do not have more than three short paragraphs. The clients are only interested in getting relevant information if they require help for their business. Hence the emails should be optimized for greater readability. The paragraphs should not have more than three or four lines, and long sentences should be avoided to the extent possible. The content should have clear sections with bullet points to make it easier to read. Editing can be used to reduce the number of words to the extent possible, without affecting the impact and quality of the email.

Building Credibility, trust

Often first impressions affect decision making for a long time. Hence it is important for the freelancer to ensure that the person he is dealing with, will trust him. So the freelancer should inform the potential client about his expertise in the specific field so that the client is convinced that he provide the services required and hire him. The email should not be very long and boastful, the prior experience of the freelancer should be enough to convince the client. The end of the email should always end will a call to action, so that the client will contact the freelancer immediately for more details.

For me, sending a cold email to a prospective client is not a good idea.I like first to reach the client to see my blog post or to see my Facebook post or Twitter (using ads). Then I am looking for a lead and send the email. In that case, I can get a success rate of more than 20%.

How to Use ClickFunnels to Promote Clickbank Products

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Try ClicksFunnels 14 free trial now !!!


Please see video and step by step process:

Try ClicksFunnels 14 free trial now !!!

If you ever thought of promoting products from Clickbank, you’ll know that no one buys when you’re providing them with a direct link. Getting sales through this way might come, but it wouldn’t be a sustainable approach!

Getting success as an affiliate marketer would be possible when you’re treating this as a business. Whether it is about investing the right tools in education, it would be quite important.

In the current article, we’re going to discuss how Clickfunnels help you in achieving a lot of sales on Clickbank offers, while you’re building a long term asset at the same time as well.

If you’re not much familiar with ClickFunnels, this is software for marketing automation that helps you in creating funnels for marketing! More specifically, you’re able to create affiliate funnels for building lists of emails at the process.

This would be ideal while you’re building affiliate funnels from Clickbank, so let’s go in detail on how to use ClickFunnels to promote Clickbank products!


Selecting Best Niche for Clickbank

When it’s about selecting niches for business online, you want to thoroughly think about this.

Three niches are there that are evergreen, meaning that they always need to relevant.

All these include:

WealthHealth Relationships

While you’re deciding on getting a niche for yourself, you must not select a broad one. Niching down would be the ideal way.

We’ve got an example of niching down Health and Lifestyle > Diets > Keto Dieting > Ketogenic Eating for Women

Here you can notice that this is a niche that is extremely specific. This lets you cater to a certain group of people.

While the best measure would be to select something about which you are knowledgeable and have developed an interest in. This niche has to be in any of the above listed 3 categories about which we talked.

With Clickbank, you’ll be able to sort products through their gravity. Once you’ve been in the marketplace, you can choose advanced search and you’ll notice a filter for gravity.

While it has simply been put up, with higher gravity you get a much better product. You need to keep it in mind while you’re selecting offers for promotion.

Besides that selecting a product according to the category would be a nice idea. From here on, you will be able to decide whether you wish to select a “high-ticket” or “low-ticket offer.”

Offer for high ticket normally pays commissions higher than $100 for a sale, while with the low ticket you get lesser than $100 for each sale to affiliates.

As you’re not creating or designing any product, you can simply change this at any provided point when the offer you’re promoting doesn’t work well!


Funnels for affiliate marketing: Why you require one

Setting sales funnel for the affiliate offer is important.

This is necessary for a lot of reasons:

Traffic warming up collecting email marketing through the backend

If you’re not doing’ you’ll start losing customers for the long term. The funnel building process is made simple with ClickFunnels due to their drag and drops technology!

With ClickFunnels you get a bridge page where you’re able to pre-pitch offer, introduce yourself on business and others.

In addition, a lot of templates can be easily used. You would have to select a template, and later on customize funnel through the software for matching the styling and brand!

How to know which Products from Clickbank to Promote through ClickFunnels?

If you’re going to Clickbank Marketplace, you can place the cursor for Search bar while also clicking on “Enter” you’ll know about the best-selling products that are listed in different categories:

For certain niches, you would only have to select niche on screen’s left side and top products would be shown in order.

However, certain criteria would be shown that help in deciding for product promotion.

Quality: Would the product be good? Would the marketing and website remain good?


Targeted: Is product relevant or targeted for the subscribers?

CR (Conversion Rate): Product page sales conversion performance

Commission: Amount that would be paid for the referral?

Guarantee: The service or product is available with a guarantee?

Rate of Refund: What is the product refund rate?

Payment: How I am paid? Do I have a threshold? At what time I am paid?

Most products for Clickbank offer you with 75% commission, but a lot of times you’re reached out from affiliate manager or product creator. You can easily boost the commission to 90% through only asking them.

You have to remember that a lot of product creators remain mostly involved in building a buyer list, so they are more forward to provide you with high commissions if you’re able to provide you with buyers. When you’re selecting a product for promotion, you need to consider some more things as well:

Testimonials: Is the service or product available with testimonials?

Customer Support: The Company is available with prompt customer support?

Gravity (Clickbank): Does product convert for various other affiliates?

Affiliate Resources: Do you get any swipes, banners or other resources?

Training: Are they offering any type of affiliate training?

Guidelines/Rules: Do they have any set of guidelines or rules while promoting?

Would you purchase this? You can ask this to yourself while based on the product, marketing, and sales page.

Talking about Bridge Funnels for Affiliate Marketing

Once you’ve finalized niche and product, the job of forming bridge funnel for an affiliate marketing becomes simple.

There are a lot of done by ClickFunnels for email templates for list building ideal for affiliates.

Free Clickbank Sales Funnel #1: Quiz Funnel

Through Ads posted in Facebook, you can have quizzes. When it is about Facebook ads, you won’t be able to link the audience straight to products from Clickbank, even when you assume the product to be compliant.

Free Sales Funnel #2: Another Funnel for Quiz

Another funnel for the quiz can be used if you wish to seriously promote the product for Clickbank.

Why Email marketing is powerful for Clickbank Affiliates

One of the great and reliable ways for building authority with the audience is email marketing, while in the time being you also share great content.

If you’re signing up with ClickFunnels, it’s better to make use of their inbuilt software for email marketing – Actionetics.

Promoting Clickbank products is quite simple and almost anyone can easily succeed, and with ClickFunnels it becomes quite simple. Clickbank can be used for selling own products and also promoting products for other people.

Anyone can easily create sales funnels, landing pages, quiz funnels and a lot more for making money through Clickbank.

Try ClicksFunnels 14 free trial now !!!

What is Clickfunnels ?

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relationship sunrise How can you create relationship?
You can try to find friend or girlfriend or boyfriend ! You can ask 1000 strangers to be your friend or girlfriend or boyfriend and I am sure that one or two of them accept your friendship. But 99% of people will run away.

First you need to create engagement, relationship and than you can try to get more !

In business is the same thing ! There are no sales before relationship !

Struggling to drive traffic and sales to your online store, website ?
If you’re wanting to grow your online business, you’re going to need to build a sales funnel.

Most online marketers have heard of Clickfunnels and would like to find out more. In 2019, experts consider Clickfunnels as one of the most effective tools for creating a sales funnel online. The integrated funnel incorporates all the tools required for online sales like a shopping cart, email service and an autoresponder. This comprehensive review provides more details.


What Is Clickfunnels?

Clickfunnels is platform for sales funnels management which widely regarded as one of the best tools which all business, whatever their size can use to reach their marketing target. It is a software which automates marketing to a large extent, so business can increase their marketing to boost sales.Clickfunnels Enabling People To Grow Their Companies Through Sales Funnels To understand how it works a person should understand the related terms like sales funnel.

Many people start their business online or create a website for their offline business selling physical or digital products. The business owner is aware that his business will generate leads and orders. However to attain the marketing goals of the business, the business will have to spend time planning, make an effort and get the right tools.

sales funnels and audience

Sales Funnel

A sales funnel is also called the revenue funnel and is the sales process for a business. It is the process used by the business to find leads, analyzes the leads to sell them relevant products or services. It is the process used by businesses to convert leads into customers who actually pay for the product. Depending on the sales model for the business, the sales funnel can be further divided into different parts. Usually the funnel can be divided into seven phases which are listed below
Awareness : This is first stage in the sales process and prospective customers are aware that a particular business is selling specific products, services. This can be done using different methods online or offline. Online advertising, apps and blog content are popular online marketing techniques used.
Interest: If they require the item being advertised, the customer will try to find out more details like the specifications, price and how to purchase it. So they may click on the online ad, or research the item to get more details.
Evaluation: Since many other businesses are usually offering similar products or services, the prospect will usually also wish to find out what other businesses are selling. The prospect will then compare the price,and features for the products from different businesses. The prospect will usually choose to purchase the item from the business offering the best deal.
sales funnel
Decision: If the prospect has decided to purchase the product from a specific business, they can now complete the sale. The buyer will check if any discounts are available or negotiate with the seller.
Purchase : The payment is made to complete the financial transaction
Re-evaluation: Usually for B2B products or services, a customer will usually sign a contract with the seller. When the contract is nearing its end, the business will still require the product or service. Hence they will evaluate the contract to check if was satisfactory.
Repurchase : If the product or service meets the clients requirement and they happy with the service, the contract will be renewed.

Marketing Automation Software
Before understanding the software, it is necessary to understand marketing automation.There are many marketing tasks which are repetitive and boring like setting up advertising, sending promotional emails and updating the social media pages for the business. Instead of hiring interns or others for these tasks, it is more efficient and easier to use software to automate the task.The software will also personalize messages, and people will have more free time for other activities. Hence companies have developed software for marketing automation to capture leads and convert them into sales. The software also helps to analyze the leads and determine effectiveness of marketing. This software is connected to the software for managing customer relationships and has some similar features.

Clickfunnels features
Clickfunnels software was developed by Russell Brunson, the internet marketer in 2014. Though there are many content management systems for developing a website, they have their limitations. So for a business interested in selling online Clickfunnels is the ideal option, since it incorporates all the necessary features like membership accounts, landing pages and affiliate management. The user only has to customize the website to include details of the business with the inbuilt editor. All the technical features are incorporated, making it very easy to list and sell products, deliver digital products online.
clickfunnels templates
The software is easy to use. It can be used for building squeeze pages, opt-in pages, webinars, up sells for sales funnels, business blogs and websites. The Etison suite has marketing features, Actionetics MD allows the user to manage the mailing list and the Backpack section is used for starting the affiliate program. Having affiliates promoting a business can greatly boost sales. Unlike conventional websites, the business will not have to bother about website maintenance or finding developers. The platform is very flexible and sales funnels can be created with a website also. The software can be integrated with multiple payment options like Stripe and Paypal.

How Clickfunnels Helps?
Clickfunnel incorporates all the elements for a sales funnels including web hosting, landing pages and autoresponders. Compared to other sales funnels it is more powerful, and will help to get increase sales, manage time efficiently, increase profit

Switching To Clickfunnels?
The business website is the location of a business online, giving an overview of the business. Existing and potential customers of the business will visit the website. Clickfunnels has an editor for developing webpages and many businesses use this editor. One of the reasons why the editor is preferred are traffic sources which are listing below.
Inbound traffic is the traffic from the search engines to the business website. The website content matches the search term resulting in visitors
Outbound traffic are visitors to the website who have clicked a PPC ad on google, Facebook, twitter or similar website
Paid traffic is generated using other online and offline advertising methods
Typically the business can control the content on their website, so it will get free visitors from search engines. Thus Clickfunnels is suitable for converting free and paid visitors to the business website into sales. Unless the website has a high bounce rate, businesses should maximize visitors.

Features Of Clickfunnels
Clickfunnels has a number of features which can help in setting up the online business quickly. These features are
Website hosting: Websites stored on the server computer are accessible whenever anyone types the url in browser
Landing page : Has well written sales copy to convert leads to sales
Email autoresponders : sending emails for the business, informing the list of new offers, part of clickfunnels actionetics
Split Testing of webpages: Comparing different versions of landing pages to find which one has a better conversion rate
Affiliate management : running an affiliate program, developing an affiliate network and managing the affiliates. Clickfunnels also has its own affiliate program offering 40% commission with the sticky cookies feature
Membership website: for the affiliates, who can monitor the traffic, leads and sales
Payment options: Clickfunnel allows user to integrate popular payment options like Stripe, paypal
Visual builder: makes it easy to use Clickfunnels with its drag and drop feature
Templates and themes: Businesses can choose from 22 different template designs in categories like sales page, leads, membership,event funnels
Training material : Guidelines for setting up the website
Support : Customer support is available all 24 hours of the day for any problem faced.

Clickfunnels pricing 2019
Like most other software Clickfunnels is now offered as a subscription service with two different models which vary in their pricing and features
The Standard Plan is ideal for beginners to online marketing. Businesses can set up a maximum of 20 funnels, build 100 pages over three domains and the visitor limit is 20,000. The plan is priced at $97 monthly
The Plan with the Etison Suite includes all the features of the standard plan, with no limits on funnels, pages,domains, visitors. It also has extra features like the affiliate program and email autoresponder. It is priced at $297 monthly
You can use Trial Platinum Package 14 days for free. All options will be free 14 days.

Is anything Other than Clickfunnels required
Businesses would like to find out if anything else is required in addition to Clickfunnels for boosting sales. They will have to add content to their website relevant to the items being sold and also include articles. If the business owner lacks the time or skills to do so himself, he can hire writers and graphic designers. Additionally, it necessary to interact with customers who contact the business using the social media channels. Hence it may be necessary to use chat bots to automate the task of providing information to a large extent.


Clickfunnels Affiliate Program
In addition to selling products online, online marketers can make money joining their affiliate program. The affiliate will be paid 40% commission of each sale, and there are also a number of other promotional offers for the affiliates. The affiliate program is popular because of its Sticky Cookie feature which ensures that the marketer is paid for the referral even if the user does not purchase Clickfunnels immediately.

Conclusion
Though expensive Clickfunnels has many well designed features, making it ideal for businesses who wish to increase their online sales.

You can try platform for free !!!
You can use Trial Platinum Package 14 days for free. All options (Platinum package) will be free 14 days for you for testing !

Clickfunnels Resources

1) Registration page where you can use Trial Platinum Package 14 days for free.
2) Affiliate Bootcamp free affiliate education
3) Education book Clickfunnel secrets
4) Copywriting secrets funnel eduaction

Facebook Ads Quality Ranking

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Facebook relevance is no longer relevant. The single- score approach has been abandoned and replaced with the new quality ranking. The Facebook relevance score helped estimate it to your target group. This score is created by drafting your ads based on the Audience’s feedback both the negative and the positive. The feedback determines your score update which is given a range of 1-10. However, only ads that have generated over 500 impressions are legible to receive the score.

There have been mixed reaction on what this change will bring and today i have chosen to share what quality ranking is all about.I know you would love to kn ow the impact that it will have on your adds because possibly you have been battling low scores for a long period of time.Before we embark on how main subject it is important to make it clear that relevance score had become outdated in meeting the needs of most users.

The downside of this score is that it doesn’t give directions on how one can improve on a low score. You will not get to know why you are getting the low score because it doesn’t where the problem is so you will be left guessing if it is the target audience, the ad itself or the conversion that you are bidding.

Most people have a misconception that if you have low ratings on your ads you will not get results. That is not the case because still with the low score on the ads you will still get results only that it is an indication for you to put in more effort.

Facebook has played a key role in helping you access your performance by embracing the current diagnostics. These metrics are entirely used in accessing ad value , expected conversion rate on the ad and the engagement that . With such a scope you can easily identify which need extra attention.

What is Quality Ranking And How Is It Different From Relevancy Score

The current quality ranking will have three metrics to give the advertisers possible reasons and ways in how they can improve on their ads.

The three metrics will include:-

Quality Ranking

This ranks compared to your ads with the ones in the same group of a particular audience. Once comparisons have been made you will be ranked based on reaction on your ads with the ones of your competitors.

Well, I know you are curious to know how Facebook comes up with the ranking based on the Audience, right? Before I clear up on that I should caution you not to think that reactions and reporting or even sharing the ads are being used when doing this calculation.

Facebook uses data from the hidden ads by asking the reasons behind why it was hidden. In addition to such feedback, it will access related engagement bait, clickbait

Engagement Ranking

This ranks your ads based on the engagement of the ads which are competing on the same target group. This gives speculations on how your Audience is likely to comment, react, share and expand the ad. . A well-designed ad which is clear is good for elevating your engagement ranking. However, you should be cautious on the means you use to attain your ranking.

Conversion Rate Ranking

This type of ranking is based on competing for ads within the same target audience group. It compares ads with the same optimization of goals.

Conversion and engagement ranking are not available on ads to recall lift, impression, reach of conversion.

Furthermore, the rankings are broken down into:-

1. Above average

2. Average

3. Below average-35%

4. Below average -20%

5. Below average -10%

Below average implies it is among the lowest group of competing for ads against the same audience.

How to use ad relevance diagnostic and improve quality ranking, engagement rate ranking, and conversion rate ranking

Have you heard about ad relevance diagnostic program? Well, it’s a quite crucial process that can help you diagnose underperforming ads on Facebook. Needless to mention, Facebook is one of the most popular social media platforms where millions of advertisements are posted on an everyday basis. Of course, not all of them can be converted to a high-performing ad. There are certain factors that come to play for determining whether a posted advertisement is high-performing or under-performing.

So, if your advertisement is not performing as high as you have expected, then please do not worry! All you are needed to check the following sections where you will reveal detailed insights on sd relevance diagnostic.

A brief overview of ad relevance diagnostic on Facebook

As mentioned earlier, you can easily diagnose underperforming ads using ad relevance diagnostic metrics on Facebook. This program helps you identify if an ad is relevant enough to meet its advertising objectives or not. Please note that high relevant advertisements are often correlated with high-performing ads. But, those ads that have already fulfilled the targets and met your advertising objectives, you may not need to use ad relevance diagnostic in such cases.

But, when your ad isn’t performing well enough or it has failed to meet your advertising objectives, then you can take advantage of this program and do the required adjustments. For example, factors like post-click experience, engagement rate, ad quality, and audience targeting play a significant role in order to make an ad well-performing and well-relevant. These factors also collectively help in improving the Facebook quality ranking of your advertisements.

Are you now quite interested in improving the Facebook quality ranking of your advertisements? If yes, then please keep reading and reveal more details about this topic in the following sections.


Key factors of ad relevance diagnostics program

facebook ads ranking improve

The ad relevance diagnostics program has three primary factors, such as quality ranking, engagement rate ranking, and conversion rate ranking.

i) If all of these three factors i.e. quality ranking, engagement rate ranking, and conversion rate ranking are either average or above average, then it’s implied that the ad is performing well. All you are needed to focus a bit more in order to optimize your advertising objective.

ii) If the factor i.e. quality ranking is marked as below average, then it’s implied that your ad is of low quality. As a result, it may be soon converted into a low performing ad. To overcome this problem, all you are needed to improve the overall quality of your creative assets. Otherwise, you may need to tweak your audience and you should target those audiences who perceive your advertisement as high quality.

iii) If the conversion rate ranking of your ad is below average, then it’s implied that your ad is not producing enough conversions. In such cases, please focus more on improving the call-to-actions of your advertisements. Otherwise, you may also need to focus on improving the post-click experience of your ads. Additionally, you may even consider tweaking your target customer base and target a better and higher-intent audience.

iv) If the engagement rate ranking of your ad is below average, then it’s implied that your ad seems to be boring and monotonous for the audience. Please note that customers always prefer viewing engaging and eye-catching advertisements. So, if your ad is not spurring adequate interest, please make your ad more relevant for your audience and try to make it more interesting, engaging, stimulating, and eye-catching.

v) If the quality ranking of your ad is below average and the other factors like engagement rate ranking and conversion rate ranking have received an above average score, then it’s implied that your ad has been perceived as a low quality advertisement. In this case also, you will focus on improving your ad quality or target a different set of audience.

vi) If both of the two factors i.e. engagement rate ranking and conversion rate ranking have received a below average score, then you need to focus on two aspects simultaneously. The first course of action for you is to make your ad as engaging and interesting as possible. And, secondly, apply call-to-action to your ads, persuade the customers to interact with your ads, and improve its post-click experience.

vii) If both of the two factors i.e. engagement rate ranking and quality ranking have received a below average score, then also you are required to work on two primary aspects. First of all, please ensure to make your ad more relevant to your target audience by improving its creative assets or making it more engaging and eye-catching. Similarly, you are recommended to focus on a different set of customers that perceive your ads as high quality and they are more likely to be interested in interacting with your advertisements.

viii) If both of the two factors i.e. conversion rate ranking and quality ranking have received a below average score, then it’s implied that your ad is either controversial or clickbaity. In this case, you will need to tweak your ads so that it can clearly represent the products or services you’re trying to advertise in an interesting, convincing, and engaging way.

ix) If all of the three factors i.e. quality ranking, conversion rate ranking, and engagement rate ranking have received a below average score, then your ad surely needs lots of improvements. As a recommendation, you can try using a different targeting strategy. You should also ensure to define creative, optimization goals. Plus, you must even improve the post-click experiences of your ads.

The following are tips that can help you have a good score

1. Reevaluate Your Audience

The audience is very essential for having a positive review on your score. Start by working on the content you are sharing based on your audience considering sales funnel. You will need to start by creating awareness on the product since you wouldn’t want to expect marvelous from a cold audience. Therefore always cross-check your audience to help you improve Facebook ads.

2. Check your Frequency

When people keep seeing your ad every other time without taking action it will make your frequency metric will be getting higher thus your ad will experience some fatigue. This will have a huge impact on your ad scores.

3. Have high-Quality creative Content

Several ads are being promoted on social platforms with Instagram and Facebook being among the best platforms for advertisement. This implies there is a stiff competition which will require you to come up with unique content. Ensure your images have high resolution and good quality which will be attractive. Therefore before you start advertising your content you need to make it outstanding and gradually you will receive a positive score on your ads. You need to also think of creating content which aims at the audience with intersecting interest.


4. Have Good Timing

Improving your ad timing will greatly improve your score. Your ads can be relevant depending on the time your audience are engaged . First, you need to evaluate the kind of audience that you have to help you choose the appropriate time of the day. Therefore by doing that you will be in a good position to manage your ads using analytic tools such as Hootsuite to check on the time when most people are more engaged.

Conclusion

I hope the information that I have provided in this article has shed some light on your success path. This knowledge will help you appreciate the Facebook new quality Ranking. You are in a good position to know what is preventing you from having a good score on your ads. It is also important to know the behavior of the audience in your target group. Know their expectations and interest so that you can come up with quality content which will meet their needs.

If your ad is already fulfilling your advertising objectives, then performing an ad relevance diagnostic may not be necessary for you! However, in such cases when your ads can’t meet your advertising goals, then you should closely analyze the parameters like quality ranking, engagement rate ranking, and conversion rate ranking. Based on the scores of these three parameters, you should take adequate actions. In this way, you can successfully optimize your advertising objectives.

Finally, it is now your turn to work on your ads because the success of your ads will depend on the efforts and commitment.

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