If you have an online business then you should know one thing that ranking higher than your competitors on Google is very much important. For this reason, you will have to know all the tips and tricks that will get your e-commerce site on the top. SEO or Search Engine Optimization is a set of tactics that will improve your website’s ranking. You have already known the fact that most of the people are now shopping online. With the advanced and modern strategy, you will know how advanced technology affected shopper’s behaviors. It is now in trend to launch new business every day. There are so many entrepreneurs who sell their products online.

Now you may ask the question of why SEO is so much important. You should know the fact that without having a strong SEO strategy; you can lose out on your brand impressions, clicks and sales as well. So, let’s check all the necessary steps that you will have to do in order to get a higher ranking. You will get a chance here to see the optimization process of your e-commerce site for search engines.

How to identify and optimize the high impact website pages?

You should know the fact that high impact pages are the most visited page on the internet. The high impact pages can attract more viewers and users as well. You will have to follow some steps. These are such as follows:

1.Research:

Before starting your SEO work, you need to do your research well. Research is very much important in the case of SEO. You cannot target the wrong keywords. This can ruin your campaign and generating low quality of traffic and you will eventually get a few numbers of conversions as well.

For research, we will use: The Best eCommerce platform for SEO Semrush.

a.Keyword research:

Type your URL:

There are three primary areas that you will have to focus on at the time of researching keywords. These are such as follows:

You need to find keywords for the home page and product page as well. You need to pinpoint keywords for blog topics. You need to avoid keyword cannibalization.

b.Competitor research:

After doing your keyword research, you need to focus on competitor research. Only keyword research, you can go half of the way. With proper competitor research, you can achieve success. For this reason, you will have to check these details in order to do complete research:

You need to focus on the keywords that your main competitors are going for. You also need to focus on where they get their links. You also need to focus on how their site’s architecture is looking. Now, you will have to focus on how can you differentiate you’re your website from your perspective of strategy.

For these, you can use the top-class keyword tools. These tools will help you to choose the right keyword. You can also use the long-tail keywords as these keywords consist of a minimum of three words. We all know the fact that most of the users cannot use only one word in order to make a search.

2.Solve some current problems:

After solving your keyword and competitors’ research, you need to focus on some other problems. These are such as follows:

a. Find the site errors:

Here are some top errors that you need to correct immediately. These are such as:

You can use Semrush Site Audit option.

You will have to redirect any 404 pages to the actual content. You can also change your 302 redirects to 301 redirects. You can also update your duplicate content pages, meta titles and meta description as well.

b.Determining the speed of your website:

The best tool for website speed is Google Page Speed Insight Tester.

Once you want to handle some big errors, then you should also tackle the speed of your website. It is very much important and on this, the number of sales, likes, comments, and conversion depends. Visitors will not hang around your page and wait for the slow website speed. You may lose your users. So, you will have to check this matter immediately. You cannot afford to lose your customers for the low speed of your website.

3.On-page optimization:

Apart from off-page optimization, on-page optimization is also very much important. Through this, you can get a better rank for your website. For this, you need to focus on these:

Usability
Structure of the site
Optimization of the keyword
Social media integration
Internal linking
Mobile-friendly website page
Reviews of the customers
Rich snippets

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There are so many other things that you also need to focus on. These are such as follows:

URL: The URL should be short enough. The users can read it easily.
H1 tag: it is the headline of the age. It is necessary and you can also add keywords in this tag.
Title tag: The title tag is generally is showing in the age tab at the top position of the browser.
Image alt text: This will describe what the image is about.

Switch to HTTPS:

We all know that HTTPS is more secure version than HTTP. Your e-commerce site will handle the credit and debit card information and all. So, you need to provide the best and protected service to the customers. HTTPS also improves your ranking factors. You can experience a higher ranking experience through HTTPS. You will need to determine which certification you will need: single, multi-domain or wildcard certificate.

Now you have an upper hand idea on how to optimize e-commerce sites for search engines. You will have to remember one thing that the main part of the search engine ranking algorithm is the quantity and quality of the inbound link. The internal linking is very much important for your site. If you get success, then blogging is very much important. You need to focus on that as well. Apart from this, you need to run the technical audit regularly. As we all know that content is the master of your site. So, you should not use any kind of duplicate content. You will have to check your errors regularly. In this way, you will get success. These tips and tricks will help you a lot. You can improve your online business and run it successfully.

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Finding the Best Tools for Keyword Research

Do you own an E-commerce business and want to get more sales? If yes, then you should focus on using the right keywords. When it comes to getting organic traffic, proper keyword researching is one of the most important things. The right keywords won’t only increase your traffic but they will improve your website’s rankings. The only problem is that most people don’t know the right methods to research keywords properly. So if you want to get better at keyword researching, then this article is very useful for you. In this, you will get a list of 5 best tips that will help you dominate your eCommerce keyword research. So if this sounds compelling, then keep reading.

So you have an E-commerce website, online shop…How to get more traffic?

In the first step, you need to do an analysis.

Let we start – Type your online shop URL below:

If you want to Try to use the SEMRUSH tool for free 7 days with all powerful features!

Keyword research is one of the most powerful tools to optimize your business and eCommerce webpage. Keyword research has the ability to help you create content once you are aware of what the most powerful keywords are. Keyword research is the first step in creating a solid eCommerce page. As with all other ventures, a solid foundation sets the path for progress. Finding the right keywords to use for your eCommerce site will enable you to drive as much traffic to your webpage as possible.

So, for example, your website is amazon.com and you sell umbrellas.
First go to Organic research option and see basic stuff:

Here you can see all organic keywords from your website (or your competition) and statistics.

Let we see for word “umbrella” statistics below:

Now you can see several things but most important are :

Volume: is this keyword popular?
KD: How is it difficult to rank? If KD is 100 it is very very hard to rank for and if it is 0, it is easy.

So your task is to find high volume keywords with low competition.

Keyword research for eCommerce can be broken down into a few categories including search volume, ranking difficulty and search relevance. These are the top three categories to focus on optimal keyword research.

Search volume is defined as the number of users that are currently searching for a specific term. For example, if a keyword is very popular, the search volume will be greater due to this. For this reason, it is very important for eCommerce webpages to take this into consideration when building a site. It is also important to note that there are free keyword research tools. These free keyword tools compile the search volume statistics on popular keywords. High search volume is also an important factor when determining how much competition there is for that specific keyword. For example, when a keyword is very popular, there will inevitably be more competition for it as well. This can work to a webpage’s advantage or disadvantage based on how relevant the site is. Sites with more traffic will have an upper hand when using more popular keywords as they will rank higher on search engines. The general consensus is that if a keyword has in excess of 20 searches per month, it is worth considering for use. This a good rule of thumb as it helps to ensure that searches are productive and relevant.

The ranking difficulty is a concept that involves how difficult it is for a page to be seen with other domains that have more power. For example, a very popular website is likely to be viewed more than a start-up webpage. This is due to natural buzz and relevant traffic over a period of time. There is a high-quality tool that can be used to help make this process easier. The tool is known as Ahrefs. Ahrefs is a keyword search tool that helps to rank overall domain authority. The tool uses backlinks to help rate a webpage’s place amongst other similar sites. For sites that are brand new, it is easier to play it safe. Simpler keywords work best for brand new sites. The domain authority is measured on a logarithmic scale.

Search relevance is also at play here. Search relevance determines if the keyword that works best for your site in terms of availability will be in the same category as the content of your page. For example, if you find a keyword you feel confident in, you must ensure that it relates to the content on your site or else users will be alarmed by this. If your keyword does not relate to any information on your site, it will not help you build a solid reputation online. For this reason, it is important to diligently conduct the proper research into each keyword before adding it to your eCommerce site.

Optimization for Success (Keyword Research for Ecommerce)

The next step is to determine which pages of your site should be used for optimization. Almost all eCommerce sites would agree that the home page and product pages are undeniably the most popular. For this reason, many content creators assume this is where the keywords should be placed. However, this is not always the case. Keywords can be placed in blog pages, category pages as well as images. This adds for a greater chance your webpage will be found by users. It is important to expand the places where keywords fit. By only using home pages and product pages, you limit yourself to the amount of traffic you will receive over a period of time.

Semrush has one excellent tool – Magic keyword where you can type a word and get search volume and keywords ideas.
Let us suggest that you want to sell a “golf umbrella”.
Type that in :

You can see all the questions and all the terms and ideas. Now you need to find the high volume and low competition keywords.

Tips to Ensure Success for Relevant Searches

Another main tip is to use keyword ranking tools in order to document and track success. By tracking the process you are making based upon relevant searches, you are able to gain a broader perspective of the best way to advance. Webpages can be connected to Google Search Console. This is a free service that helps to provide data for your webpage as well as other important benchmark statistics. Tracking the progress of your site is the first step for optimizing your page and business.

Another tip commonly used today is to view what your competitors are doing. For example, if your domain competitor is using specific words, it is advised to check out which ones they are using and how many searches those keywords receive in a given amount of time. The main reason for doing this is to learn from what other competitors are doing and find new and creative ways to rank higher. It is also advised to check where their backlinks are coming from. For example, if they are receiving a lot of buzz around their page, there has to be a reason for it. Researching their backlinks can also spark ideas for guest posts. Collaboration is a strong tool to increase relevant searches and buzz around your page.

The final tip is to use a long-tail keyword. By using longer keywords, you are less likely to be stuck in high volume searches of broad and generic content. Some may argue that these keywords are less popular and will not be searched for as much, however, users that are searching for these words know exactly what they are looking for. This is not always the case for other searches. When users search for broad and generic terms, they can be swayed in many different directions once the search results pop up. To avoid this confusion and loss of focus, it is important to use long-tail keywords. Using cost per click (CPC) for popular keywords can also prove to be a valuable tool as well. Longterm success for any eCommerce webpage is cultivated from a combination of all these unique and innovative strategies.

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5 Tips for Dominating Your Ecommerce Keyword Research

1- Study Your Competitor

One of the best ways to get better keywords is by researching your competitor. With this method, you can easily find out keywords that are profitable and already tested. However, it’s not possible to directly spy on your competitors’ account but you can use some tricks to get some data. The best way to do this is by using Keyword Planner. This keyword researching tool gives you a feature with which you can get keywords ideas and ad group ideas of any URL. You can simply put your competitor’s URL in this tool and get all the keywords he is using to get traffic.

2- Understand You Customers

If you want to get better results with any kind of online business, then you must learn to understand your customers. You have to understand their search intent, so you can get keywords that will bring them into your website. Observe your customers what kind of words they are using to talk about your products and brand. The best way to do that is by running surveys and conducting interviews.

3- Use Pinterest Promoted Pins

For most people, Pinterest is just an image downloading website but if used properly, you can get hundreds of amazing keyword ideas. The best thing about Pinterest is that unlike other social media platforms, it focuses more on sales and retail. This makes it a great platform to search for authentic keywords. You can use your Pinterest business account and try to find new keywords by using the promoted pins. This method won’t only give the main keywords but it can also help you find other related keywords.

4- Use Google

If you are completely new to the business and don’t have any experience, then you can start your keywords researching with Google. Now some of you might be thinking ‘how Google can help?’ Well, you just have to visit Google and start typing about your product, then Google will automatically show suggestions on how to complete a query. To get better results, limit your search to 3 to 4 words. This way Google will only show you the main keywords that people are searching for.

5- Refine Your Keywords

Once you have a list of all the keywords, you should not use them immediately. Before incorporating them with your business, you must check them in a keywords tool. Refining your selected keywords is important as it will help you get the best ones among all. There are many keyword tools available but make sure to choose a reputed one to get the accurate metrics of all the keywords. Here your main goal is to get the search volume of the keywords. Apart from this, the keyword tool will also show you some other long-tail keywords related to the parent keyword. After getting the metrics, you can easily refine and separate the words that have good searches and low competition.

Conclusion

So these were some of the best tips that may help you get better at keyword researching. The best way to find great keywords is by understanding your customers. You should start by identifying what your customers are searching for. If you are confused about what to do, then you can also use DSA campaigns and let Google do all the work. Another great way is by spying on your competitors. If you have just started your keyword researching journey, then you can analyze your competitor’s data to get an idea about the keywords they are using. Hope this article will clear some of your queries and give you some valuable information.

In 2016, Borrell Associates conducted a study that estimated that approximately $65 billion was spent on Search engine optimization (SEO) by companies, and this amount was projected to increase to $75 billion by 2020. Since the internet search sector and specifically Google is changing their algorithm regularly, in some cases almost daily, becoming a freelance SEO consultant is a good career option with many opportunities available. Hence earlier a person starts getting the relevant experience and training in SEO, the better and tips on how to become SEO consultants are provided.

How to become a freelance consultant for SEO

Most SEO consultants first learn about SEO and digital marketing by building, optimizing their own website. Though there are many expensive online, college courses on SEO, the most inexpensive way of learning SEO is by purchasing a domain costing $10, Webhosting for $20 a year, and developing a website. This will help the person learn how to manage domains, set up web hosting, configuring it, basic HTML to develop a website and also WordPress which is one of the most popular content management systems. Usually, the SEO consultant has also written content for his website, to learn about copywriting.

Installing analytics software like Google Analytics also can help in improving SEO skills and knowledge. Most consultants are familiar with webmaster tools from Bing, Google, and others, the search console from Google and other features. The consultants also know that it is important to update the website regularly posting unique content. Though most consultants initially focus on monetizing their own websites using affiliate networks, Google Adsense, they find that this is not sustainable in the long term, and decide to offer paid services to other businesses, using their website knowledge and expertise

Step 1: Use Google search and find SEO consultant companies!
Try to learn from other people. See websites; what they offer? How do they charge clients for SEO services?

Step 2: Find a good SEO platform
As a freelance SEO consultant, you need to have an advantage from your clients, to know more than them. You need to have keywords research tools, ads research tools, SEO platform. Read more about SEO platforms and success stories. Using this tool you can research website keywords, competition, everything in one platform. Try 7 days for a free SEO platform.

Step 3: Finding SEO clients

Since the consultant already has websites that are generating revenues, they can register themselves as a specialist in online marketing, who is self-employed. Few additional legal formalities have to be completed, only a website for SEO is required. One way to get SEO orders is by helping businesses with basic web design, WordPress. There are many businesses which do not have their own website and helping them set up a website, doing the web design, can build trust. The consultant can then leverage the relationship to get orders for SEO services, which are paid monthly or periodically.

Another way an SEO consultant can increase his exposure so that people are aware of his services is by offering SEO services to nonprofits and charities. These organizations are well connected and may help the consultant get more orders if they are happy with his work. This work may help the SEO get free links on the website footer and mentions in social media. However, if the free work does not lead to paid orders later, it may not be lucrative for the SEO consultant. Hence it is advisable to consider each offer carefully.

Facebook ads and Google ads are excellent ways to promote your posts or your services and attract clients.

Step 4: Specialized SEO consultant

After a consultant has got the SEO experience he requires working with a large number of clients, in different industry sectors, he may consider specializing in a specific SEO field to get more orders. Usually, SEO is classified into the categories of on-site SEO and off-site SEO. On-site SEO focusses on the website content, technical aspects, and anything on the website which is being optimized while offsite SEO is related to getting links to the website, promoting the business on other websites. Though some areas of SEO may be more lucrative, and demand may be higher at present, a consultant should focus on the areas in which he is interested in, has the relevant skills.

In the last few years, there is an increase in the demand for SEO specialists in Javascript, since more websites are using this technology. Search engines may interpret the javascript incorrectly. Some of the areas of specialization for SEO are content marketing, link building, technical SEO, WordPress SEO, international SEO and enterprise SEO. Whichever field an SEO consultant prefers to specialize in, the consultant should spend a lot of time updating himself with the latest developments in the field, technology to become a specialist. He should also network with other SEO consultants, test the claims of other SEO experts to find out whether it is applicable for his SEO clients